by Matt Weik
I see so many smart people out there complaining that they are bored with their jobs, they want to do more, they want freedom and start their own fitness business, but when I talk to them they say they are too old . Listen, you are never too old to start a business. In fact, there are plenty of fitness entrepreneurs and celebrities who didn’t start their business or personal brand until later in life and made all their money off of it. So stop making excuses as to why you can’t and find out what’s stopping you from moving forward with your dream.
There is no better time than now
There’s never a good time to take that leap of faith and start a business or a personal brand. Just because you want to move forward with your dream doesn’t mean you have to quit your job and risk losing it all. For the time being, start with a sideline until your fitness business starts making enough cash that you can quit your current job. Hell, some people never leave their jobs and use their sideline money as “play money” to do whatever they want. To each his own.
But saying that you are too old to start a business should never come out of your mouth. Colonel Sanders, the founder of KFC, told people that he made the best chicken with a quick fryer. It wasn’t until his mid-60s that he founded KFC and built it into the booming business, in which his image is still the face of the company today.
And I’m sure you’ve heard of a funny man, Steve Harvey. The guy can be found almost everywhere these days and didn’t find his way into business until he was 38. To be 100% factual, he was actually homeless for some time and slept out of his car for three years. With his first paycheck from television, he was able to buy his first car (in his name, not his father’s). Now look at it!
These were just two examples, and there are thousands more. If you have a dream and a passion, never let go of them. Grind, rush, and find a way to make it work, and stop making excuses as to why you “can’t start a fitness business.” If you want it badly enough, you will find a way.
You can even look at my situation and my foundation (Weik Fitness). I worked in the fitness and nutritional supplement industry for over 15 years before starting my own business (at the age of 34). Without the connections I’ve made in the industry, the name I’ve built, my reputation, and my overall knowledge of the industry. If I had started a business without these things, there would be no chance I would have made ends meet trying to do this when I was in my late teens.
Why starting a fitness business could be beneficial later in life
There is not enough time to understand many industries when you are young unless you have spent a lot of time in them or studied them. However, there are many reasons why you might want to wait until later in life to start a business, and here are some of those reasons.
1. You have more connections
At the beginning of your career, you don’t know anyone and nobody knows you. Taking some time and networking while working for an employer gives you a Rolodex with a name that you can use and refer to when you decide to start your own fitness business. Having people who know you instead of shouting people cold may know, but who don’t know you can be a tough sell. People like to buy from people they know. Having a tight network that people are familiar with with you can make the transition easier and help you grow your business quickly.
2. You have more experience
You’re green when you first get into an industry. Many don’t know top down until they spend some time understanding the market, demographics, products / services, etc. The longer you have time to absorb as much information as possible, the better prepared you will be when you take the plunge.
3. You have money to work
As a young first-time career puppy, you most likely don’t have a lot of money in the bank. If you started a business in your late teens or even when you were 20, you may need to look for an investor to get the capital you need to start your fitness business. This can result in you paying off large loans with high interest rates or even losing equity in your own business. If you start a business later in life, you have the opportunity to have better financial security before starting your business. Having your own money to start a fitness business is a much better option than trying to attract investors and let that hang over your head.
Have you always wanted to start your own business? What’s stopping you from realizing your dream? How can I help you? Let me know in the comments or contact me directly on social media.