by Matt Weik
Social media takes up a large part of our days. Do not you believe me? If you have an iPhone, you can check it thanks to a new feature called "Screen Time". This article has nothing to do with this app, but specifically with your fitness Facebook account. I assume that the social media platform means something to you and is of value if you have a fitness Facebook account and post regularly.
You will probably spend a reasonable amount of time scrolling through your feed each day to see what your “friends” are doing. What if I asked you to permanently delete your fitness Facebook account for money? Would you do it You probably think I'm crazy because I asked you at all. However, according to one study, some would actually – at a price.
Now the general profile study (not specific to fitness) has been carried out, but this can easily be carried over to Facebook and social media in our own world of fitness influencers.
State your price
If you have a fitness company (even a personal brand like Fitness Influencer), social media can be extremely important and help you market your brand and your product / service. In this way, you can increase the awareness and loyalty of your brand and at the same time create a community that follows each contribution. Would you be willing to permanently delete your fitness Facebook account for money? According to research, the average cost of ending a call is over $ 1,000. I think that number is incredibly low. On the other hand, OnlyFans accounts appear everywhere.
The Facebook platform hosts more than two billion accounts / users and is considered one of the largest free social media platforms on the market. The researchers said: “Social media and the Internet have changed the way we live and stay in touch with friends and family. However, it is difficult to find evidence that the Internet has made us richer or more productive at work. We know that people have to get enormous value out of Facebook, otherwise they wouldn't spend millions of hours on the website every day. The challenge is to put a dollar value on a service that people don't pay for. "
The researchers asked a group of students how much money they would need to permanently delete their Facebook account. As mentioned above, their answer was around $ 1,000. How much do you want to permanently delete your fitness Facebook account? Is $ 1,000 Too High or Too Low?
Here is my opinion on it. If I had no company, I would abolish all of my social media profiles. I wouldn't think about it twice and I wouldn't miss it either. I'm just not the type of person who wants to make all of his personal things visible to everyone. But I know that many people use social media to justify their lives and deal with all of their “possessions”. I personally am not. However, the $ 1,000 answer seems a little low if I tried how much I thought people would say.
Granted, the study participants were college students for whom $ 1,000 could actually be a lot of money. However, the value I would think on their social media platform would have meant more value to me. I assumed that people would consider at least $ 5,000 to permanently delete their site.
Interestingly, the researchers also found during this study that people value Facebook more than actual people. Tell your mother and see how she feels.
One question I want to add from this study is, "Was Facebook your only social media platform?" Here's why I'm asking. Instagram is HUGE and compared to Facebook I see more college students using this platform. So would the value be the same if you were asked to permanently delete Instagram? If college students could be paid to stop using one platform but jump onto everyone else, I don't see getting rid of one as a big problem. But that's just my opinion.
How would this work with other platforms? Would business professionals be willing to give up LinkedIn? Would teenagers be willing to give up Instagram? I'm not sure if people would be willing to give it up – it's "social currency". People seem to feel that their value depends on what others think about them on social media – which is pretty sad when you think about it.
You base your life and worth on someone else's opinion of the images and things you post and on the fact that those people may not even know you in real life. So why should you care what they think? What do they bring to the table at the end of the day? A like or comment? If you care, that's really sad.
How do you see it all? Would you take $ 1,000 to get rid of your fitness Facebook page or would you ask for more? Or maybe you wouldn't give it up? Let us know in the comments.
Jay R. Corrigan, Saleem Alhabash, Matthew Rousu and Sean B. Cash. How much is social media worth? Estimate the value of Facebook by paying users to stop using it. PLOS ONE, 2018; 13 (12): e0207101