by Matt Weik
To be completely honest, I don’t even know where to start with this article. I think I’ll start by saying I have a lot of respect for the brands I’m about to throw under the bus (that just sounds so insincere, no?), But I feel like they’re the supplement -Industry is doing a bad service. I’m not sure what’s going on, but why is there suddenly a surge in nutritional supplements?
When I drink alcohol, I wanted to drink alcohol. If I want to drink a supplement, I want to drink a supplement. At no point did I ever think, “Matt (apparently I call myself by my first name when I speak to myself), wouldn’t it be great if I could drink alcohol-flavored supplements?” I mean come on. It’s like going to the store to buy a crate of O’Douls non-alcoholic beer. Stop. Just stop. Why? What am I missing here?
First, let’s think about demography and what is impressive
Ok, supplement companies love gullible and uneducated companies – especially new brands that only entered the industry because they thought they would make money quickly and then cash out and bounce off. While they are wrong in their thinking, they tend to target the 18-25 year old, who may be looking into nutritional supplements, marketing their products with flashy and cool looking labels and names to entice these young consumers to do so To manufacture products a purchase.
Although I don’t consider any of the brands I want to mention “small”, I still disagree with what they’re doing. And again I respect the stern of these two brands.
The Ghost and Ax & Sledge Saloon
Okay, here it goes … I just don’t understand where the idea came from or why it was even considered a good idea, but both Ghost Lifestyle and Ax & Sledge have launched (or at least referred to as) alcohol-flavored supplements .
I may be the minority here, but I think it’s a terrible idea. Back to the population group: Ghost Lifestyle is one of the brands that fit into the shape of a younger population group – probably many of them are not yet of age and between 18 and 20 years old and just want to look cool when they go to the gym with their buddies go. But things seem exaggerated. When Ghost launches a Maxx Chewning Mango Margarita and a Rob Lipsett Whiskey Sour product, I scratch my head. Why?
Although I fully understand that the brand wants to be the cool, hip, younger lifestyle supplement brand, I don’t agree with what they’re doing. Frankly, I think it’s as ruthless as supplement companies who name their products after actual steroids.
Not like picking out Ghost Lifestyle, Ax & Sledge, another brand that I think is really cool and that has launched a whiskey and cola product on the rise. I don’t think Ax & Sledge is targeting a younger population, but I still don’t feel that the manufacture of alcohol-flavored food supplements is in the best interest of the industry.
Maybe i am wrong Maybe I’m the only one who feels that way. I just don’t associate the supplement industry with alcohol. In fact, I see them on opposite sides of the spectrum in terms of health and fitness goals. Don’t get me wrong, I’m not naive to believe that those who exercise do not drink alcohol. Just as I don’t naively think that people under the age of 21 don’t drink at parties. But there’s only one thing that doesn’t feel right when we start introducing alcohol-flavored supplements. And even more worrying, where does that lead? Popping a pre-workout with a whiskey sour taste before going to the gym is not something that easily rolls your tongue down.
Who knows, maybe I’m just a supplement purist in the sense that I feel that people like to use supplements (like protein powder) that actually taste like something you shouldn’t be consuming, like a dessert, for example. For example, Ghost has a range of killer protein powder flavors like Ahoy Chips and Nutter Butter. I think if you put your shoe on your other foot, you can say the same thing for people who drink alcohol. You may want something that tastes of rum and cola or margarita, but it still doesn’t feel right. As if the two shouldn’t be intertwined in the supplement industry.
What do you think? Am I totally crazy? I understand that it’s just a “taste” and is not really meant to be like the “real” one, but that it is alcohol-flavored supplements that you want to try and use, or if you prefer more of the traditional things like we see them on the website market today.
I am all about new flavor systems and ghost nailed them
Time to flip the script over. While I disagree with the alcohol flavored supplements that have been coming onto the market lately, I have to give props where props are due, and that’s the fact that Ghost Lifestyle steps onto the plate and it leaves the park terms of new and unique aromas pop out. They work with some great brands and come out with some bangers.
Who would have thought 10 years ago that we would use nutritional supplements that taste just like Sour Patch Kids, warheads, Swedish fish, Sonic Cherry Limeade, Which grape juice, Chips Ahoy Cookies, Nutter Butters or Bubblicious Gum? I give them my hat because they are so creative and work with these brands to work together. I can only guess, but these deals had to cost serious money to get the right not only to use the name but also to work with the brand itself to spice up the supplement, which is almost identical to the actual product.
I would love to hear your feedback on this and whether alcohol flavored supplements will stay here or whether the tribe will speak and vote for these products outside of the island. Let us know in the comments.