Body building

What Precisely Is Technology Iron Attempting to Do with Their Platform?

by Matt Weik

When Generation Iron first came on the scene and started producing content, I was excited to see what it would bring to the industry. In the beginning, her intentions seemed good and her YouTube channel grew to over 354,000 subscribers, but things quickly turned south, and I wondered what Generation Iron was trying to do with its platform.


Disclaimer: This article is my opinion on the subject and I hope that the constructive criticism will help make some changes to the Generation Iron platform.

Are their intentions good or is it a game of shock and awe?

For starters, I'm surprised that a platform doesn't do better than it is. Or is it perhaps because so many people are now switched off from their content that nobody wants to see them anymore? For a platform with more than 354,000 subscribers, it is extremely small to have fewer than 10,000 views per video.

I can't knock Generation Iron for not trying. They publish consistent content, although in my opinion most of it doesn't do much good for sports or the industry. In fact, I feel like their content has been doing the opposite lately, creating a gap in the industry and ruffling some feathers.

I'm the first to say that it's not bad to be a little nervous, but when it comes to all the content that is produced, it gets a bit much. And again, when Generation Iron first came on the market, I was thrilled to have another “network” to deal with and view / read its contents.

Branding for Generation Iron is pure gold from a business and marketable perspective, but I feel that they have tarnished their brand by releasing much of the content they have recently released and certain people on their network that honestly are not the best for the industry.

It seems like they're trying to twist stories and create drama in the industry. Listen, the industry alone is doing it well enough. We don't need a dedicated media network that does more.


I'm honestly not sure what you want to achieve. When it comes to just the views and monetization of their platform, it doesn't work because people aren't viewing their content the way they were when they started. And if you look at the comments on each video, it's mainly people who beat up Generation Iron and their network.

Why shouldn't Generation Iron make a change and want to spin? Stop producing negative content and focus on providing high quality content that adds value and educates people.

Here are some prime examples of the iron content of harmful production

Vlad recently conducted an interview with Lee Priest & # 39; s mother mentioning the fact that Lee's father is gay. The story was then twisted by Generation Iron to give the impression that Lee was becoming a bully online because his father was gay, which his mother didn't say at all. But my question is, what is the value of the content that says Lee's father is gay? I mean, who cares? What does it matter?

They also had Mike O’Hearn for an interview on their network. If the entire interview wasn't comedic gold, I'm not sure what it is. Mike made the whole industry look stupid and I honestly can't believe that he believes half of the things that come from his own mouth. He dodged questions as if he were back with American gladiators shaking and weaving so that he wasn't hit by objects.

Then you had "the voice of bodybuilding" on the show – Bob Cicherillo. Bob has been on her network a few times, but most recently regarding his opinion of Lee Priest (who seems to be a lot in the media lately). I am no longer sure of Bob's credibility. The more I talk to people in the industry, the more I find out that people don't like him.

It appears that Generation Iron has burned some people in the industry, both bodybuilders and YouTubers who have partnered with them or have been part of their productions at one time or another, according to many sources that expose their side of history. People apparently weren't paid, not compensated, etc. That doesn't suit me well when people out there try to build their network by their name, and the following to try to help Generation Iron have content and authority on the Internet build industry.

The last piece I want to address is to have people on the network who are involved in legal issues and personal drama. Calum Von Moger, Brad Castleberry, Joey Swoll and PJ Braun to name a few. Some things should just stay calm and untouched and this should be done in court or behind closed doors if it is a personal matter.

Here are my encouraging words and advice to GI …

Generation Iron can accept my advice and encouraging words for everything they are worth. I want Generation Iron to become one of the largest fitness networks in the world, and I think they can do so if they make some changes (before it's really too late and they burn all of their bridges in the industry).

Instead of focusing on the drama in the industry, you should interview people who bring values ​​and information that people want to hear and put into their own lives. Listening to Tito Ortiz Bash bodybuilders and steroid bodybuilding has nothing for sports or industry – not to mention Tito has his own list of topics to deal with (so how credible is he?). Not to mention how many UFC fighters were nailed for drug use. So he's a hypocrite who points his finger at bodybuilders to take performance-enhancing drugs. And when Mike O'Hearn talks about how to spot a fake Natty, we all want to hit our heads against the wall.

You, Generation Iron, clearly have the money and financial support to scale your business and platform. Consider hiring some new people who are credible and respected in the industry to comment on. Consider that someone other than Vlad conducts the interviews because the comments are not positive when Vlad conducts the interview. And overall work to change the image of the brand.

Generation Iron does not currently have the best reputation in the industry for a number of reasons. If you go down the rabbit hole for views, you will only get so far before everyone turns against you and refuses to work with you and deal with your content.

Your views per video upload were halved within a year. That should tell you something and it shouldn't matter that I speak to you so that you can see that something has changed – and not for the better. If this continues and you ask people to conduct interviews, they will decline because they are not sure how or whether the interview will be twisted to make them look bad.

I wish Generation Iron all the best and hope that they can take a closer look at their current network and find out what they will do next to regain their views and get people excited about the Generation Iron brand again. I just hope that they can make and do the change before they are completely alienated and imploding.

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