by Christian Duque
To put things in perspective: Lately there have been many feuds, probably a result of the boredom triggered by the COVID 19 pandemic, the fact that competitions have either been canceled or postponed and the general direction of the fitness media taken away . Regardless of whether it is a man who acts on YouTube or in bodybuilding networks, there is an undeniable segment of the press that attaches great importance to fake news, clickbait and drama.
It is a day and time when everyone wants to be an influencer and there is no faster way to reach big numbers than to publish content that annoys, insults and / or alienates large numbers of people. We have also seen old rivals and old rivalries revived, which happens sporadically over time. One of these long-standing rivalries exists between the Masters Mr. World Bob Cicherillo from 2006 and the former IFBB Pro Lee Priest. In a recent Generation Iron interview with Cicherillo, in which the Athletes Rep had some blockbuster insights that completely exposed the pronounced priest, hardly any shots were fired, little more than a great orator and a bullshitter. To date, I have never understood the priest's struggle with the IFBB and / or why he chose to bring his great physique to watered-down federations of the second tier and just keep getting darker. What did he actually achieve in the end?
The last flare-up of this longstanding feud took place when Bob dropped the glove on GI. In this video he was asked about the days when he tried to form a union. When Bob began to explain the early stages of this process somewhat thoroughly, if precisely, he pointed to Lee's noticeable absence. At this point, Bob further emphasized that Priest, someone known in the industry as a rebel, was nowhere to be found at this crucial moment in the history of bodybuilding. He also pointed out that this process took place at the height of Lee's popularity and that it might have made a difference if he had been involved.
Often the dogs that bark loudest don't actually bite.
Lee has worked very hard over the past 15 years to create a picture of a fast-talking, unfiltered, totally eager rebel. He was suspended several times, participated in second- and third-level associations, and, as some would say, gave ridiculous interviews, all of which worked towards creating one person. The irony that he was absent from key meetings that could have given the athletes a greater voice raises considerable doubts about everything that priests supposedly stood for. Frankly, it makes him look like a hypocrite and / or a coward. That being said, Bob didn't serve any digs, dissent, or knocking – he just gave facts: there was a key conversation and Lee Priest wasn't there. The bottom line is – THE TRUTH HURTS.
Unfortunately, as with any feud, there will be collateral damage. In this case, the network where the interview with Bob was held was at the receiving end of Lee's counter argument. And when I say refutation, I don't mean that Lee simply refuted Bob's arguments. I mean Lee went on the offensive. Some may argue that he was actually on the defensive, but in my opinion, simply telling the truth is not the first blood. Simply telling the truth means simply telling the truth.
Besides the question of collateral damage, the fact is that Lee didn't do his refutation on his own side. Instead, he made the counter video at RXMuscle. After Generation Iron was drawn into the feud, she shot back with Lee's mother with a highly controversial video. I will post an article about it soon, but it shows how this feud has escalated to the point of making it worse. There is also long-term beef between Cicherillo and Palumbo, which can also break off if it really goes south. Fortunately, both Priest and Palumbo are smart enough not to attack King Kamali (GI & # 39; s Star No. 1) directly or collaterally. On the other hand, I wouldn't rule anything out.
He also personally attacks one of GI's main owners in one of Lee's rebuttals, suggesting that the two of them can resolve their differences if they do so on RX Muscle. This has been the marketing angle of the website for ages. While they may want to fix things, they want to fix things on their platform. This is crucial as it is a comprehensive attempt to get hits, buzz and of course subscriptions. It is a known fact that some individuals and some websites have mastered the art of creating controversy and / or being at the center of controversy to maintain social relevance in the fitness industry. While the first interview that caused this flare-up may have taken place at GI, there is a concerted effort to bring the controversy to RX, address all the quarrels there, and ultimately resolve them there.
Unfortunately, fans around the world are torn apart on social media because of this drama. Bob has tens of thousands, if not hundreds of thousands, of loyal fans around the world. Lee has dozens of fans in his hometown of Newcastle, Australia, and possibly hundreds of people internationally. Often, fans will take feuds like this to new levels and fight them on message boards and social networks like Facebook, Instagram and even Tiktok.
It is sad, however, because in these difficult times, fans should have fun and have fun talking about the great direction the sport is heading. We have a great Mr. Olympia in Brandon Curry, an amazing group of top 6 bodybuilders, and loads of free home exercise and nutrition content. That being said, we're talking about a feud that goes back fifteen years.
One point that I would like to conclude with is this. There are some unfounded beliefs that Bob hates Lee and / or has worked hard to disrupt Priest's career. Let me just point out how stupid both terms are. As an Athletes Rep, Bob actually tried to help Lee return to IFBB. I am sure he gave him advice and I have never heard or read that he is knocking on the man's body. If anything, Cicherillo is a fan of it. The truth is that Lee has thrown away a promising bodybuilding career for some reason. He may say that he was a rebel and that he wanted to fight, but Bob said it as it was, with facts, and that's the loudest drop in microphone of all. There's nothing Lee can say or do now that could change what he did or didn't do 17 years ago.
Where do you stand? Are you on the side of Bob or Lee?
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