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Joe Weiders Olympia Fitness & Performance Weekend selected Shaquille O & # 39; Neal as his honorary ambassador for the 2020 event. The selection of the Hall of Famer and four-time NBA champion, widely recognized as one of the world's most recognized athletes, is part of Olympia's ongoing initiative to reach new audiences, men and women in to inspire all sports to adopt the principles of fitness and bodybuilding.
Olympic chief Dan Solomon explains: “In recent years Shaq has become an enthusiastic supporter of Olympia Weekend. He follows the bodybuilding scene with the same authenticity and passion that has made him one of today's most sought after product sellers and a powerhouse in the world of business and entertainment. Shaq was at Olympia last year and his relationship with the fitness community is evolving. "
As one of the most popular athletes of his generation, Shaq's interest in bodybuilding and fitness will also come into play a month before the Olympic weekend when he joins forces with the former IFBB Professional Bodybuilder Roc Shabazz for the ROC ATLANTA EXTRAVAGANZA presented by SHAQUILLE O’NEAL. The event, approved by the NPC and IFBB Professional League, will take place on August 22 in Atlanta.
Shabazz, who was recently appointed Shaq's Chief Fitness Officer, added: "If Shaq writes his name on something, you know it will be big. We are planning a great experience for fans, athletes and sponsors."
Olympia Weekend has been the hallmark of the fitness industry for 55 years. Given the growing number of visitors and sponsors at the 2019 event, plans are already in place for 2020, and organizers have started laying the groundwork for a series of upgrades to the popular arena production and convention show.
As part of his role as Honorary Olympia Ambassador, Shaq will promote the Olympia Weekend worldwide and document his own fitness trip to his millions of fans via social media.
Join Shaq and the world's best bodies from September 10th to 13th in Las Vegas Trifecta presents Joe Weider's Olympia Fitness & Performance Weekend, which presents Wings of Strength, Visit MrOlympia.com for more information.