by Matt Weik
I'm an idiot for protein bars. The problem is that unfortunately some of them still have the taste and texture of a piece of cardboard. In my opinion, this is completely unacceptable these days. There I shut down the best bar ever for a while as if it had gone out of fashion (until it was literally so), and when Marc Lobliner dropped the Outright Bar, the game has since ended. But now RYSE of all places is launching its own replacement bar for whole foods, and that fascinated me a little. In fact, I absolutely need to get my hands on them at launch to see how they compare to The Outright Bar.
For those who didn't notice, my standard was set at The Outright Bar. Everything else is judged by how it is compared to The Outright Bar. Sure, it's a unique bar and is drastically different from other protein bars and nutrient bars on the market, but in a way, it's what makes it special. Is the profile cleanest when you're looking for a low carb or low fat option? Crap no. But it's a delicious AF and a great snack in my eyes (especially if you have a sweet tooth).
The fame of the Outright Bar is that it is a real food bar. The basis for this is a kind of nut butter, depending on the variety you go with. I can honestly say I didn't find a taste that I didn't like. Sure, I have my favorites, but overall I would do it with a smile on my face if someone put a gun to my head and say I would even eat my least preferred taste of The Outright Bar.
A wholefood meal replacement bar from RYSE?
Where does RYSE come into play with this wholefood meal replacement bar? This is new territory for RYSE, since they have never entered the realm of edible objects since their foundation and have stayed as good as possible on their trail. Now they test the water with a replacement bar for whole meals (as well as a drink that I won't cover in this article).
If you're a fan of RYSE's loaded protein, I can only assume that the whole meal replacement bars have a similar taste – I'll put two and two together because both the protein powder and whole meal replacement bars both carry bars the name "Loaded".
As you'd probably assume, the RYSE Loaded Whole Flour Replacement Bar, like The Outright Bar, is a nut butter-based bar – more specifically, peanut butter. There isn't much information available about these wholefood replacement bars, but I've found a few other tidbits. In addition to peanut butter as the main ingredient, RYSE also added whey protein isolate, sweet potato flour, MCT oil and allulose to the list of ingredients.
There will be three flavors if you choose to launch the product – Chocolate Fudge Peanut Butter, Peanut Butter Cookie and White Chocolate Chip Peanut Butter. For me, I rock with everyone except white chocolate (no fan). However, we may have to sit on our hands a little longer, as RYSE mentioned that they won't be launching their replacement bar for whole foods until the end of May or June.
What does the profile look like?
Where do we stand in terms of the profile? Fancy marketing or a legitimate competitor to The Outright Bar? First things first … The label says that the substitute bar for whole meals is not genetically modified, contains no fillers, is gluten-free, contains no artificial flavors and (which I like to see) contains no sugar alcohols.
Each substitute bar for whole meal has a slightly different profile depending on the type (taste) of the bar. In general, however, around 250 calories, 13 g fat, 26 g carbohydrates, 10 g sugar and 15 g are considered protein. All in all, this profile seems to be quite similar to the outright bars. The only question then becomes … What do they taste like? Only time can tell.
Is that a good move by RYSE?
I'm not an expert, but I've been in the game for a long time. Take my opinion and thoughts for what they're worth. But I think that's a good move by RYSE. I also see a lot of brands in the background working on replacement bars for whole foods, and the sooner many of these brands can come on the market, the better before they become overly saturated.
Do I think the brands that are launching a replacement whole food bar will steal The Outright Bar's market share? Maybe a little bit. However, the Outright Bar is the originator and literally grows day by day. Marc has positioned his brand so that it can be sold anywhere and everywhere – and that's it!
Now does that mean that RYSE or another brand that puts a replacement bar for whole foods on the market is doomed to fail? Absolutely not. However, if the bar does not reach a level comparable to The Outright Bar, it will only strengthen the The Outright Bar brand and strengthen its brand loyalty.
I wish RYSE the best for their start and if it happens I want to get my hands on the bars and try them out. As I said, I will be the first to overcritically judge this replacement whole meal bar because I consume so many outright bars (at least one per day). I am curious to see what RYSE has in store for these products and whether their taste and texture correspond to what I am used to.
Are you trying the RYSE Loaded bar for whole meals? Or do you stick to bars like The Outright Bar? Let us know in the comments.