by Matt Weik
As always, when I have free time, I like to surf the Internet for cool new products that fit into the health and fitness niche. I stumbled across something that made my mouth water. It is a Macro Mike protein donut baking mix from Australia. Just when I thought it couldn't get any better, I saw that the brand also has various other baking mixes (in different flavors) like brownie mixes and biscuit mixes.
Some companies ship to the US, but after reviewing their website, it just seems that they ship across Australia and New Zealand? What the hell, Macro Mike? Stop hating us Americans! We are fat and like our donuts. Throw us a bone and sell these delicious looking protein donuts here!
But aside from all the jokes, let's take a look at this protein donut baking mix because I think this type of product would do well here in the U.S. and many brands have already tried to do similar things. For example, there is a brand called "The Dough Bar" that makes real donuts that are delivered to your home, and you can add anything you want to buy along with your "donut" order (which I did too) have not tried). In the case of The Dough Bar, however, no baking is required.
Thinking outside the box (from donuts)
Every time I think of donuts, I imagine Homer Simpson saying, "Mmm … donuts." And then he starts drooling (or maybe I am?). Anyway …
There are a few key cheat foods that all fitness-minded people enjoy – donuts happen to be one of them. But as we all know, they're not the healthiest thing you can pick up at the grocery store or at your local coffee / donut shop.
I'm a sucker for healthy versions of "bad" foods and desserts. While they may not taste like real, you are fine if you close your eyes and pretend you are fine. If you've been following my work for a period of time, you'll know quite often when I find cool products like this protein donut mix. I like to make people aware of this and at the same time to make it known to the supplement companies out there that people (like me) are looking for products that contain protein and are a little healthier than the real business.
While some brands are launching functional foods and beverages, I think it's more important to focus on the direction of the industry. People are fed up with protein bars and protein shakes – after a while they all taste the same. And a large majority of people prefer to eat their calories rather than drink them (unless we're talking about post-workout protein shakes).
If enough people contact Macro Mike, will they start making their protein donut baking mix available in the United States? I'll keep my fingers crossed. And Macro Mike, if you're reading this … join a brother! We all need donuts in our lives.
Macro Mike – The world's first protein donut baking mix
I'm not sure why, but every time I see the name Macro Mike, the movie title Magic Mike appears in my head – and I haven't even seen the movie yet. But let's talk a little bit about the product itself.
The Macro Mike Protein Donut Baking Mix is sold in a sealed bag and its contents are a powder that the donuts are made from. The product is 100% natural, gluten-free, vegan-friendly, milk-free and uses a vegetable protein source. This protein donut baking mix contains both peanut protein and coconut. So if you have allergies to any of these substances, you should stay away from this mixture as this can lead to allergic reactions.
What about the taste of this protein donut baking mix? Taste is everything these days, and if something doesn't taste good, there's little chance of someone buying back after the first try. And when it comes to taste, this protein donut baking mix scratched my head.
The only thing that concerns me and I'm not sure of is the taste with which they were introduced – white maple cinnamon chocolate chip. In my opinion the taste will either be really good or really strange. Personally, I would have launched a normal donut flavor like a simple donut flavor with some kind of frosting that can be added over it, a chocolate flavored cake donut or even something like an apple spice.
How do the nutrients build up?
30 g serving size (1 donut)
10 small donuts can be made from one bag
2 g fat
12 g carbohydrates
1 g fiber
3.5 g of sugar
5 g protein
Overall, I wouldn't say the profile is bad. A 30 g donut won't be huge, so I can accept that each donut only contains 5 g protein. It's a much cleaner alternative than a really "unhealthy" donut, so you can't complain too much.
I'm excited to see how dry the donuts are. When you get protein baking mixes, be it a brownie or a biscuit, they often tend to come out on the drier side of things. Hopefully that's not the case with this Macro Mike protein donut baking mix.
The baking instructions are very simple and seem easy to follow. All you have to do is empty the bag into a mixing bowl, add milk and mix everything. Then pour the mixture into silicone donut molds and bake at 400 degrees for about 15 minutes. When the timer expires, pull them out of the oven and let them cool. Once they're cool, you can sit down and have fun. What you don't eat must be kept in an airtight container in your refrigerator. They're in the fridge for up to seven days, but I don't see them as long as I would (personally) devour them – provided they taste good.
I would like to get my hands on it and try it out. If these were available in the States, would you buy them? They sound pretty interesting. Let us know in the comments.