by Matt Weik
The energy drink category is raging hotter than wildfire in California with no end in sight. In fact, some believe we’re still in the first innings of the game – and I have to agree. The industry is full of new energy drinks that hit the market almost monthly, and Performix has thrown its hat in the ring with its new Performix SST Energy Seltzer.
The brand was introduced with Blueberry Acai, Lemon Lime, Mango, and the newly launched Black Cherry.
Side note: It seems like other industries are jumping into the Selters game as well. I had to do a little research, but there are a number of alcohol brands that market their product as alcoholic seltzer like Bud Light, Truly, White Claw, Corona, Leinenkugel, Natural Light, Pabst Blue Ribbon, and even Smirnoff has some skin in it Game.
Ok, back to your regular program …
Performix SST Energy Seltzer: An improved sparkling water
Energy drinks are a dozen on retail shelves these days, but the Performix SST Energy Seltzer offers consumers something fresh and new. If you’ve ever drank sparkling water, remember to sip one, just with a heaping shot of an energy drink. Sounds damn good, doesn’t it?
I was lucky enough to get my hands on them (including their latest flavor) and to say I was pleasantly surprised would be an understatement.
Well, one of the complaints I heard on the internet was that the flavors are a little muted. But honestly, that’s to be expected, based on Performix, which models their Performix SST Energy Seltzer after, well … SELTZER.
If you expect the taste to hit you in the face, you will be disappointed. And that’s not a blow to the product, it’s just the fact that Performix wanted the product to be as potent as an energy drink but go down like a seltzer. And I think they nailed it personally.
An unforgettable taste and formula
While it fits into the energy drink form, the Performix SST Energy Seltzer can measure up to many other energy drinks in terms of profile and overall formulation.
Each flavor contains no calories, no carbohydrates, no sugar, no added sugar, 300 mg caffeine, 500 mg taurine, a good amount of B vitamins and more (like lion’s mane, L-carnitine, green tea extract, L-theanine, guarana seed extract and black Pepper extract) without an abrupt crash at the end, like driving home at 3 a.m. on a median at 120 mph (not that I know how that feels).
You get all the performance benefits of an energy drink while enjoying a refreshing, crunchy, and light-tasting drink.
Train, recharge your batteries and concentrate
One of the things I really like about the Performix SST Energy Seltzer is that you can really open the top at almost any time of the day and get the benefits you need (night times can be due to the 300 mg of caffeine per can). Me, my adrenal glands are completely exhausted. As a result, I can drink almost any amount of caffeine at night and fall asleep seven seconds after my head hits the pillow (just ask my wife, she will confirm).
For example, you could be in the gym to work out and maximize your energy to get strong. You could be in the office or at school and you could be gaining some cognitive benefits to help you stay focused and dialed in. Or, you could hang out with the family at home and just need a refreshing pick-me-up to help you get through the afternoon. There are a ton of uses for this drink.
Furthermore, it doesn’t hurt that the Performix SST Energy Seltzer is also entering the market for those looking for some weight loss benefits. The extensive formula in this energy seltzer can help support a healthy metabolism while supporting fat burning at the same time.
Would I recommend the Performix SST Energy Seltzer?
Without hesitation. Again, to be with you upfront so you don’t get into the fact that it will have a strong flavor profile like many other energy drinks on the market, the Performix SST Energy Seltzer has a muted taste. However, don’t let this stop you from trying these things – they are delicious.
If you can find these in your area or online, I highly recommend trying any or all of the flavors. Throw it in the refrigerator or on ice and you’re good to go. Will I add the Performix SST Energy Seltzer to my energy drink rotation? Secure.
One of the retailers I know who stock these energy selters is GNC – Performix has done a lot of advertising about them in the months since it was launched. You can also purchase the Performix SST Energy Seltzer from their website for $ 34.99 (12 cans).