by Christian Duque
The key to being successful on social media is being where most of the people are and being active there. Most of the top people on social media can replicate their numbers on pretty much any platform. And not only can they do it, they do it too! There are a number of platforms to consider including Instagram, Facebook, YouTube, and the new kid on the block, TikTok. Most of its influencers simply refer to it as “the clock”. Got it? Tik Tok, watch? Lol.
Whatever the case, what began as a youth-dominated app has now grown into fitness stars, musicians, film stars and trendsetters. While it’s a different beast from Instagram, it offers many of the same options. Lots of people on Tik Tok enjoy it because there are opportunities to make money by joining teams, there is the option to go live, and if you are able to keep appearing on the “For You” page, you can take full advantage of viral videos and get known at popular paparazzi outlets like TMZ, The Breakfast Club, MTV and others. It seems like everyone is watching The Clock as they’ve been tied to Instagram since 2012. The fact of the matter is, TikTok is growing at a rate that suggests it will blow IG away in no time.
Despite initial discomfort that the app is being heard and operated in China, it runs smoothly and fears have clearly subsided. Even the legislature has apparently moved to fry larger fish. However, during the Trump administration there were some concerns that the plug might be pulled from the new application. The fact is that the watch has won over American audiences and it will be here for the long term. The bigger question, and what this article is about, is why YOU should be on this platform. Is it worth it – or – is it just another fad that’s big one minute and a distant memory the next.
There are a number of platforms out there, all of which claim to be the best means of connecting with users and building brands into empires. Not all websites are good for all things. For example, there is very little attraction to fitness on Twitter. This may be the reason many bodybuilders and supplements don’t come close. Creating posts takes time and nobody wants to spend it when the platform offers lean pickins.
Some platforms make it easier to share content on other platforms. For example, if you’ve linked your Twitter to your IG, you can toggle and make sure that whatever you post on IG can be posted on Twitter too. This helps IG far more than it does you. The fact is, when you share on Twitter this way, you are also promoting IG. It would help you too if you had a highly interested audience, but in all ways, posting bodybuilding content on Twitter is not going to gain your followers, spark conversations, or do anything to sell goods and services. However, Tiktok could be different. It’s different, given the sheer number of fitness-related accounts and the way fitness content compares to other sports and disciplines.
Unlike IG and other platforms, Tiktok is all about creativity. While music may be blocked in certain countries and / or on certain IG sites, Tiktok accepts this. It gives users the ability to use soundtracks from all the artists they love – without the fear of the post’s music being removed. Lip syncing is huge at Tik Tok too, making it an extremely karaoke-like resource that makes content creation fun and interactive. It’s interactive as viewers can make song requests, give credits / gifts, and share. Unlike IG and FB, where sharing is largely restricted to that particular platform, Tiktok allows you to share it on Snapchat, Text, and other places, making the content spread further and to a lot more people. The fact is, Tiktok also lets you save and share the finished product. It promotes your presence on the watch, but also fits perfectly with other platforms. Additionally, users have an arsenal of special effects and an excess of cool looking filters (a lot more than IG).
Regardless of whether you choose Tiktok or not, you should at least familiarize yourself with it. It is no longer new, it is not new and is becoming the new norm. Those completely strangers to him risk falling into the old category and that is death for your brand. If you are not up to date and at least you are not aware of what is trending, you will look like you are not connected with the times. Who wants to follow someone behind this? What company would like to promote or be associated with a website that essentially lives in the past? This is also not exactly a good sign for maximizing profit or acquiring new business. The fact is, the more people know that you are out of date, the greater the vulnerability. Look at Dave Palumbo; he may be over 50, but it’s his job to make sure RXMuscle is everywhere. Even though it has a Twitter presence, it is exactly that. The real-time is focused where the engagement is higher. That’s smart. And you have to do that in 2021.
Social media is becoming more and more interesting. It may have been easy at one point when a single giant dominated everything (e.g. AOL, Yahoo, Myspace, Facebook). There is a sea of options these days and with everyone hanging on their smartphones, websites have become apps.
In the vast majority of cases, over 90% of the functions can only be accessed via a telephone. If you’re one of the few remaining dinosaurs who swear by desktops or laptops, the platforms almost force you to download the app and use the website on your phone. The content may have been created on a Mac or Windows computer, but it is viewed on phones, shared on phones, and viral on phones. Even so, platforms like Tiktok have to be constantly updated. There are an infinite number of innovations and modifications that come into effect all the time. The goal is that every user has the best possible experience with no delays or interruptions.
Speaking of fast connections, when was the last time you saw Tik Tok Live? The picture quality is perfect, the sound is perfect and the optics are second to none. That’s all – and more! – if you want to use such a function. So far, a significant part of our community is on the clock – what are you waiting for?
What do you think of Tiktok? Do you have an account And if not, what’s stopping you from joining the next big social media app?