by Matt Weik
The Mr. Olympia competition of 2019 exploded – despite the seemingly insurmountable chances. In 2019 we didn't see Phil Heath, Shawn Rhoden, Flex Lewis, Shawn Rhoden or Big Ramy, but the arena was sold out. I'm not sure what magic Dan Solomon put on the show, but I'll hire him to go to my bank and do the same magic with my accounts. And as if things couldn't get any bigger, Dan brings the biggest shock to Mr. Olympia 2020 in the form of a 7 & # 39; 1 ", 324 pound NBA Hall of Famer – Shaquille O & # 39; Neal, which will be the 2020 becomes Honorary Olympia Weekend Ambassador.
Can you dig it
Here you can enter all memes and gifs of Shaquille O’Neal. But the fact is, Shaq is not kidding. He is a mountain of a man who draws attention wherever he goes (joke about his size). There's even a viral video of him rolling with the police in front of a couple of kids playing basketball on the street, offering them $ 100 each if they could throw a free throw. Before leaving, he gathered all the children and told them that they can be anything they want as long as they are respectful and leader. A memory that none of them will ever forget.
Last year we saw Jay Cutler, one of the greatest bodybuilders ever on stage, as Honorary Olympia Weekend Ambassador 2019. Like many others, I'm a big fan of Jay and it's cool to see the torch on another "Giant" is handed over.
Why Shaquille O’Neal?
The Mr. Olympia Weekend brings out the best of the best in the fitness and bodybuilding world. Here athletes from all over the world fight for the most prestigious trophies. Mr. Olympia is considered the Super Bowl in our industry and who could be better at it than Shaq?
Dan Solomon was quoted as saying, “Shaq has become an enthusiastic supporter of the Olympic weekend in recent years. He follows the bodybuilding scene with the same authenticity and passion that has made him one of today's most sought after product sellers and a powerhouse in the world of business and entertainment. Shaq was at Olympia last year and his relationship with the fitness community is evolving. "
If you follow Shaq on social media, he recently posted a video in which he takes off his shirt and does some bodybuilding poses. This caused a sensation and people from all over the world scratched their heads what all this meant. Now we know.
But let's be honest. Except for Kobe Bryant and Charles Barkley, I don't know anyone who doesn't like Shaq (that's kind of a joke)? The man is funny and if you don't tire to score a goal for him or refuse to give him the ball in color, he'll likely be super nice to you. And 13.9 million followers on Instagram would likely agree. This brings us to our next point – its reach (and not just because of its long arms).
It doesn't matter which social media platform you watch, Shaquille O’Neal has a huge following. Imagine what 13.9 million additional eyeballs could mean for the show on Mr. Olympia weekend. If Shaq starts posting and attracting attention over the Olympic weekend, the tickets may be completely sold out before Arnold is even here. And I am firmly convinced that Dan Solomon, the IFBB and everyone else involved in the Mr. Olympia Weekend are keen that Shaq is making a little noise about his role this year.
In addition, Mr. Olympia tries to reach a new audience. If you look at the NBA from a global perspective, there are more than 150 million followers. Even if one percent of followers are interested in bodybuilding, that's 1.5 million new eyeballs for sport. Do I think that's a realistic number? No. But even if this number is 100,000, it will help to further expand the Mr. Olympia brand as well as the fitness and bodybuilding sport.
More celebrities will come
I believe that if you have a big name as an ambassador for the Olympic weekend, it will be a piece that Olympia does every year. And it makes perfect sense – why not use a celebrity to raise awareness not only for sports, but also for the show?
If I guessed, the celebrities they choose would have something to do with fitness, health, or exercise. For example, they won't ask Jonah Hill to become the Olympic weekend ambassador (at least I wouldn't hope so).
When I watched some of the news I got from my Shaquille O’Neal announcement on social media, many people asked me, “Why Shaq? What does it bring to the table for bodybuilding? "I explained what I said above and I personally think this is a great move by Dan Solomon and the Olympic team.
It's going to be an exciting year for bodybuilding and I can't wait to see what tricks Dan Solomon has in his sleeves for the 2020 Olympics and whether Shaq comes on stage and talks a little. Time will tell, but if you haven't booked your trip to Vegas yet, this year will be special. Buy your tickets early and secure a seat in the front row.