by Christian Duque
Most participants can barely put one foot in front of the other during their preparations. And during Peak Week, they all go away. Who can work when you are maximally exercising, following a reduced calorie diet, and still exercising 40 hours a week? Well what if I tell you that this would be a no-brainer for some? The truth is, most people couldn’t live Marc Lobliner’s life on maximum carbohydrates and even without exercising. Most people lack the energy and the wherewithal to run a single business, let alone half a dozen !! The fact is that Marc Lobliner is old school. He is a family man, coach and influencer. He is also a husband and a father. He is also the visionary and driving force behind companies like Tiger Fitness, The Ambrosia Collective, MTS Nutrition and The Outright Bar. He is also a 50/50 partner at O15 Nutrition – his 2019 partner is Mr. Olympia Brandon Curry. A Mr. O can work with anyone he wants – so The Curry went with Marc of course!
So how does he do it? How does Marc “The Machine” Lobliner manage to invest 100% in multiple companies while still building a body that is just the first. While most of them can barely function during Hell Week, Lobliner leaves nothing out. Not only is he a great example of the fitness enthusiast, but he would become the epitome of the IFBB Pro League Pro. This is the kind of professional bodybuilding ambassador that really comes into its own. Marc lives the American dream and you can too !!
Anyone who has been following the fitness industry for a long time knows the name Marc Lobliner. His influence has only grown over the years, but the man you see today is no longer the same guy as he used to be.
It’s almost inevitable to become as popular and respected as lobliners without attracting trolls’ attention (or obsession). He will be molested and molested as long as he is famous. That is in the nature of the animal. The bigger you get in the industry, the more haters you will accumulate. Most of these people are faceless and nameless, but as stubborn as possible. Others loathe anonymity and crave the attention of the people trying to bring them down. Anyone can preach, ignore them and be the bigger person, but you can only do that for a while. After all, we are all human. Everyone has a break point. And yet there are certain limits that should never be crossed, but trolls know no limits. Many of the worst are known by how often they cross them. Over time, Lobliner might as well have got a Masters in Psychology, because not only does he not let haters get close to him, but he knows exactly how to turn their negativity into a plus. Sometimes he can go all the way. He can turn haters into fans and sometimes loyal customers. Everyone I know, including Marc himself, noticed how he developed and how happy he is today.
Everything is related. The other day Marc was out shopping for dinner and did an interesting analysis of two boxes of Uncle Ben’s cream. What he said wasn’t as important as the bigger picture. If you want to see it, visit his Instagram page; What he was really getting at, however, was a concerted effort to choose what he said as Marc the person and Marc the business owner. Most people lack this mental acuity. It’s great to be a rebel and be blatantly uncensored, but is that good for business?
Also, if you are trying to grow your audience and reach the maximum number of people, you have to choose your battles. Plus, given the increasing censorship on mainstream social media platforms, it just doesn’t make sense to attract a lot of unwanted attention. After all, Lobliner has already seen what it’s like to have Shadowbane. There might not be a logical reason for this, but the more experienced we get with algorithms and AI, the less sense things make. The bottom line, however, is that you have to be visible on Instagram, Facebook, YouTube, Twitter and Tiktok if you want to be successful in today’s fitness industry. That’s right, while many in the bodybuilding community are only just discovering The Clock, Lobliner has worked hard to get a foothold there too. The early bird catches the worm.
To be successful means to be ready to learn new ways of doing things. You would never think that someone at Marc’s level would ever give up control of their preparation. He’s the boss of his home and runs numerous businesses, but when it comes to getting ready for the stage, he’s open to others to help. He doesn’t have a coach per se, but people who advise him. I don’t think Lobliner could ever sign the coach-client relationship. He has far too much knowledge and experience to follow a person blindly. That being said, I’m not casting a shadow over the thousands who do just that, but it’s not for everyone.
Nevertheless, nobody knows everything, and those who isolate themselves from the outside also have a major disadvantage. The fact that Marc has a small circle of people he knows and trusts shows us that he’s not an arrogant man – he’s just a very confident one. His camp is made up of solid people who will never burn him and who won’t try to steal the limelight when Lobliners qualify nationally, get pro status, and then go pro. In fact, since Lobliner has just won big in Tennessee and no one has tried to steal his thunder, I can be certain of making that statement. Everything is going as planned.
Last week I had the pleasure of doing an Instagram LIVE with Lobliner. Although we only planned for 15-20 minutes, we ended up talking for almost 54 minutes. I could easily have spoken to him for another hour. The fact is, if you are a real bodybuilding fanatic, you can talk to Marc about anything from legends of the past to the direction of the sport to what he wants to achieve as a professional. That’s it, one of the main reasons Marc is as successful as him is because he doesn’t just drop by. The bodybuilding world is home to lobliners.
Unlike many other successful CEOs, Marc is both a fan and a driving force. For this reason, he maintains close friendships with other influencers and superstars over time. This is one of the reasons why he is perfectly at home at fully packed trade fairs. Only guys like Rich Piana, Jay Cutler, and very, very few others can do the same. Even big social media stars can only stay under the light that long and talk to hundreds of people from morning to night. That kind of passion is rare. Most influencers last an hour, maybe two, checking their phone almost every other minute. Nobody is that popular! They just look at the time and hope that the meet and greet will come to an end so that they can go back to their rooms and vegetate in bed.
Marc Lobliner does the most overwork and if he believes in something, watch out! He will make his vision a reality. Even though he’s already a NABBA pro, The Machine has his eyes set on earning the coveted IFBB Pro League Pro card and ultimately making his way onto the 2012 Olympic showdown stage. He is already nationally qualified and I have no doubt that he will continue to improve as he competes in even better condition at the 2021 NPC North American Championships in Pittsburgh, PA. He will go there with one thing – and only one – in mind to earn that pro card !!! I have no doubt that he is making all of his dreams come true. And I have no doubt that he will be directly involved in building bodybuilding – in the right way!