by Matt Weik
It should come as no surprise that I want to review a brand that I've spent much of my career helping build. I dedicated my life to MET-Rx and put everything else on hold to travel from state to state and build sales and relationships. When my time with the brand ended, there wasn't much going on with MET-Rx, except that the brand managers halved the SKUs and hired a lot of what I sold out there. There were no real innovations at that point, and when I left I thought that they might have a few more years before they would give up their business or Nature & # 39; s Bounty would sell them. Then I find out that they are launching a new MET-Rx Metamyosyn protein powder.
If you are an OG in the world of supplements, you know very well that Dr. Scott Connelly then built the brand based on the MET-Rx Metamyosyn Protein Powder formula. It was his precise blend of proteins that helped catapult the brand and drive sales. However, in the late 1990s and 2000s, Metamyosyn protein powder MET-Rx did not appear to have been pushed aside by the brand, but by consumers.
MET-Rx kept the Metamyosyn protein mix in their meal replacement packs as well as the Protein Plus protein powders. What many did not realize was that the Metamyosyn mixture was also contained in all MET-Rx Big 100 bars. But to tell you the truth, nobody paid attention to it, bought it for that reason, or even took care that Metamyosyn was used in the product. If you ask anyone today what Metamyosyn protein means in the Big 100 bars or even the other powders, I'm willing to bet that 95% of consumers have no idea.
Don't call it a comeback
When news came out that the brand was launching its MET-Rx Metamyosyn protein powder, four flavors should hit the shelves – chocolate melt cake, biscuit filled with peanut butter, vanilla snicker doodle, and pineapple upside-down cake.
I got my hands on three of the four flavors, with only the pineapple upside-down cake missing (the taste I was most looking forward to). As you know, I'm brutally honest now. Since I've worked there, I've criticized the MET-Rx protein powders. While there was nothing wrong with the profile, it was the taste that I thought was reserved. The only taste that blew me away was when they created a colossal protein powder and had an apple pie a la fashion taste. Frankly, it was the tastiest protein powder I've ever had in my life – but for some reason, consumers wouldn't even buy a tub to try.
With all the hype in the brand's social media about the introduction of the MET-Rx Metamyosyn protein powder at the Arnold Classic, I giggled when I thought this would be an epic failure and the last attempt to place the paddles of the AED over the heart of the brand and shock them to bring them back to life. But after trying the MET-Rx Metamyosyn protein powder, I was pleasantly surprised. Could this be what the brand needs to move forward in the specialty market and offer complementary stores and gyms that the brand has been waiting for?
Worth the price?
Some brands have 2 pound and 5 pound tubs of protein. MET-Rx had this the longest. They decided to switch to a 4-pound tub for their MET-Rx Metamyosyn protein powder. I can only assume that it is a game to have a lower price on the shelf than with 5 pound tubs (all tubs look the same size on the shelf. If you don't look at the weight on the label, assume so that the MET-Rx 4 pound tub is identical to another brand’s 5 pound tub.
Each serving of MET-Rx Metamyosyn protein powder contains 140 calories, 3 g fat, 6 g carbohydrates, less than a gram of sugar and 24 g protein (according to the Chocolate Molten Cake profile). The product has a transparent label on which all protein sources are clearly identified. For example, you will see 8 g whey protein isolate, 7.5 g whey protein concentrate, 6 g milk isolate and 2.5 g protein protein – a fast, medium and slow digestible protein source. Each taste gives you between 47 and 51 servings per 4-pound tub. According to Amazon, you can buy a tub for $ 59 to $ 64.
It gets interesting here. According to the MET-Rx website, the brand contains some unique ingredients. Prohydrolase® 50 mg – a unique mixture of protein-digestible enzymes. Before nutrients can get into your muscles, enzymes must break down the nutritional components of the foods you eat in the digestive system. Bacillus coagulans MTC 5856 (1 billion CFU) – a probiotic, each serving provides 1 billion CFU of these beneficial bacteria. Velositol® Amylopectin Chromium Complex 1g – important for the metabolism of proteins so that your body can use the proteins you consume. The use of proteins is an important part of the muscle building process. They also included 5.5 grams of BCAAs in the formula.
I find this unique because not many brands add probiotics or digestive enzymes to their products because of the cost. I am glad that MET-Rx contains these products because I believe that for most people they are extremely important to aid in the digestion and use of the protein.
Would I buy it again?
Overall, the flavors were not bad. I still want to get my hands on the Pineapple Upside Down Cake. The instructions did not specify how much water should be added to a shaker. After a little trial and error, I found that for a scoop of protein, a good amount of water was 6 ounces. Everything else and I thought it made the taste mute and watered it down too much. Would i get it again For sure. I would buy the MET-Rx Metamyosyn protein powder again and would recommend to anyone who wants to try something new, grab a tub and try it for themselves.