Body building

Is the New Coke Vitality Drink a Worthy Opponent within the Market?

by Matt Weik

With all the new energy drinks, it was only a matter of time before Coke decided to launch their own. I actually wrote an article on the subject last year that scratched my head as to why they want to compete against themselves. The interesting thing is that Coca-Cola also owns Monster Energy, which not only has its own line of energy drinks, but also the new Reign line. So the question is: "Will the new Coke Energy Drink cause a sensation or fail and go down the drain?"


Since I want to make this article as comparable as possible to what is currently being bought on the market, I would like to specifically deal with the Coke Energy Drink, which contains no sugar. When I look at other brands in the market, most of them go zero carbohydrate, zero sugar and zero calories – of which I am a fan when I grab an energy drink to give me the boost I need .

The profile is not exactly exciting

Every now and then I drink a Coke Zero. When I heard that Coca-Cola came out with a cola energy drink that didn't contain sugar (like the actual soda), I was intrigued. Needless to say, I found them at a gas station and bought a few to try them out (you already know that if you follow me on social media – you follow me on social media, right?). The deal they had was $ 2 for $ 4.50. I'm not going to lie, $ 2.25 a can is crazy. For this reason, I would not even recommend buying them based on the profile of the Coke Energy Drink.

Having just told you that I didn't overestimate the profile and wouldn't waste your money, let's discuss why I made such a bold statement.

Each 12-ounce can of the new Coke Energy Drink (we're looking at the sugar-free variety again) contains 114 mg of caffeine. As a reference source, a normal can of cola contains 34 mg of caffeine and the diet version contains 46 mg. If you're not used to drinking energy drinks and sticking to your regular cup of coffee, this can seduce you because it doesn't contain excessive stimulants. If you fall into this category, you will love the Coke Energy Drink very much. However, since you are reading this article on a website that deals with fitness and nutritional supplements, I assume that you are familiar with taking high-stimulant products.

Well, 114 mg for a 12 ounce can is really nothing for most of us. We could hit two of them, pay almost $ 5, and not feel much of anything. The profile also contains guarana and B vitamins, but at the end of the day you get a golf gossip from me. What I can only imagine is that Coca-Cola didn't want to fully compete with the other energy drink brands that come under its roof, and therefore developed a 2.0 version of their already hot-selling Coke products to deal with to put their energy drinks on the market own-brand product (fair enough).

If you are interested in giving the Coke Energy Drink a chance, I would highly recommend you to take a look around. As I mentioned, I paid $ 4.50 for 2 and that was on sale. However, it seems that you can get the Coke Energy Drink from Walmart for around $ 1.88 per can and from Target for around $ 2.69 per can. This tells you that prices are everywhere, depending on where you go. If you want it to be cold and ready to drink, you need to go to a gas station. But if you want to buy something for your home, several stores in your area should sell them (including most grocery stores).


The new Coke Energy Drink is available in two flavors (regular cola aroma and cherry coke). Each of these flavors is available in a version with or without sugar.

What does the cola energy drink taste like?

Since I am not a fan of sugary drinks, I bought the normal Coke Energy Drink without sugar and the Cherry Coke Energy Drink without sugar. I liked the taste for me and my taste buds. When they looked at other people's reviews online, they mentioned a chemical taste that I didn't get at all. But I really enjoyed it.

I liked them so much that if they lowered the price, I would probably include them in my daily rotation of drinks to turn things upside down – even with the lower caffeine content compared to the energy drinks that i am used to consuming.

I say this, if you are used to drinking Coke, Diet Coke or Coke Zero Sugar (formerly Coke Zero) I would not have thought that the Coke Energy Drink was similar in comparison when it came to taste. It was uniquely different, but not bad.

What are my last thoughts

In my opinion, pricing will be a problem for Coca-Cola and their new Coke Energy Drink. Personally, I can't justify spending $ 2.25 on a can of 114 mg caffeine coke energy drink if I can buy a Bang, Reign, or Monster Ultra Zero for the same or less money with more than double the caffeine content.

Sure, it's the drinking experience. But honestly, all of the competitors I just mentioned have amazing flavors and are cheaper. Not only do you get more "bang" for your money, but you also get more total volume of liquid (remember, the Coke Energy Drink is only 12 ounces), more useful ingredients, and higher dosages of the ingredients. For me there is no comparison for the value. The Coke Energy Drink falls on the back of the pack in almost every category I would throw it in.

Would I prefer the Coke Energy Drink to the soda version? Absolutely. But it doesn't make much sense at this price either. Would I recommend the Coke Energy Drink? Sure, I would say give it a try so you can see for yourself what all the hype is about. But for most, I have a feeling that it will be after the first try.

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