by Christian Duque
There are not many bodybuilders who have been rightly crowned Mr. Olympia. There are even fewer people who many agree with Mr. Olympias who have never reached their mark. When I started doing bodybuilding in the 90s and reading everything in the 2000s, I developed a very strong interest and a great deal of respect for Chris Cormier, also known as The Real Deal.
I remember reading that he would train with Dorian in the original Temple Gym, and that together they would create a physique that would be able to win the Olympics. Imagine that, a top contender is taken under the wing of a 6x Mr. Olympia !! Other champions like Ronnie Coleman and Jay Cutler also admitted that Cormier, the 4x Ironman champion, should be the top guy. That's more than wishful thinking, that's powerful!
Many have often said that he has never really exhausted his potential, a similar remark we heard about Flex Wheeler. Unlike Wheeler Cormier was largely under control so far. There's a remarkable, new documentary that does the rounds in both the bodybuilding and fitness arenas, and at the same time resonates in the mainstream. Unlike Coleman's documentary, which ran on Netflix, and Generation Iron's film, which was originally available in theaters, Cormier's film was directly broadcast on DVD and Blu-ray. It can also be borrowed on Vimeo. Regardless of which option the viewer chooses, all he has to do is visit http://ChrisCormierTheMovie.com. The convenience factor is perfect and the reviews were consistently very cheap. This documentation does it right and gives the fans a real insight on who their hero is and how he comes up. It also shows us how marketing has changed (especially in recent years) and what this means for other well-known bodybuilding stars – be it in retirement, in active competition or just in sports.
The film covers everything, talks to his bodybuilding contests and talks about his rise to the top. For those who do not remember – or – for those who did not engage in bodybuilding at the time, the Ironman Pro was a very significant, long-standing contest. They had Olympia, Arnold, Night of Champions (now NY Pro) and IronMan. These were the Big 4 of the competitions. The fact that Cormier held the top spot in the Ironman four years in a row speaks volumes about the dominance he has exercised. If you are so successful at an event, there are many people who would like to do something. Whether they do this and fail – or – they never actually show up is a major reason why Cormier was so great. If you win year after year, this will be YOUR show, it's YOUR house.
Although Cormier's extensive career, which he has competed in over 70 competitions, has a great deal of content, the film also covers his party lifestyle, his trials and tribulations, and includes important stars who were friends and contemporaries of Chris during his heyday. These characters include Flex Wheeler, Shawn Ray, Kevin Levrone, Jay Cutler, Dorian Yates and many others – all well-known names on the bodybuilding stage and in the media. It's one thing to have a documentary, as a lecturer or even the person in question has said, but it's quite another to have great names in sports supporting it. This gives the film a high degree of credibility. In a time when people are confronted with tricks and false news, this movie is a breath of fresh air.
"I Am The Real Deal" is also a positive proof of the new way of marketing. Why go to the theater or share the wealth with Netflix? All you need is effective social media, a secure website and various options for a diverse audience. If someone wants to watch the movie, he does not hang on a copy. If someone wants a copy, they can choose between the basic DVD and Blu-ray. Also, some people want a copy for other reasons. This is where people forget digitally about the value of collectibles and the edge of print media. An MP3 or video file can not be signed, you can not frame it. If people want to own the movie, let them sign the jacket or just never open it, they have that option as well. Could Netflix possibly pick it up? Sure, but Chris and his team will bring it out first. That makes the biggest business sense. Once the movie has been out for a while, it could possibly be licensed to Netflix, Hulu and Youtube premiere – the more the better.
In relation to other bodybuilders, whether from the past, in today's competition and / or in the future, this film is the key. The approach of filmmaking is the key. The marketing behind it is the key. But movies like this make good records so important. Athletes who focus on their body have to keep their clips, photos, videos and interviews. You need to keep these files organized, and the best option is to do this in chronological order. Technology helps, but it is still possible to lose content. So many people store their photos on USB sticks, memory cards and / or on the hard disks of their computers. Computers are broken and drives and cards can easily be lost. Protect your content carefully. You never know when you retire and who knows, maybe you want to make a movie or at least a cool video about your career.
In summary, I can only recommend the Chris Cormier movie. If you are a fan of bodybuilding, you will love it. If you do not know anything about it, you will love the sport and want to know more about it. Get your copy or borrow the movie tonight.
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