by Matt Weik
Recently, Forbes published a story about the biggest trends in the fitness industry. I found it quite interesting and wanted to express my own thoughts on what they were doing. Am I in agreement with everything you mentioned, or is it just a bit too far? Being so close to the industry, I thought my opinion might be fun and inform. Let's see what you think …
Exercise at home
One of the biggest trends in the fitness industry is currently training at home as well as the equipment that can be used at home. The article mentioned Peloton and how they change the game when it comes to training at home. I would rather agree with that.
More and more people are looking for the reason to move and buy appliances that can be used at home. That seems to be the movement. Now it is clear that people could buy the equipment and just leave it there (and many probably), but it seems that those who bought gear like a peloton love and use it regularly.
Another device that I buy frequently and that I recommend are resistance bands. People can buy them as a set and get up to 250+ pounds of resistance. For most, that's more than enough for a home device. Hell, with over 250 pounds of resistance, most people can completely skip a commercial gym and fitness center.
I like ways to help people fit into a daily workout that allows them to work out in their spare time without driving to the gym or exercising outside in bad weather. This is definitely one of the biggest trends in the fitness industry, which will continue for many years as people can invest in home appliances instead of paying for gym membership.
Going to the gym is socially motivating
The next topic discussed was how people use the gym to connect with other people. I agree that socializing takes place in the gym, but in my experience much more has been said and much less intense training.
In my opinion, I do not see this as a trend or an occasion for an increase in physical activity for individuals. That's not to say that it does not work. My feeling is that it should not be a motivating factor. In the same breath, however, I think it's important to have a training partner who can hold you accountable and push you harder during your training session. So, if you have someone in the gym you can rely on, this is a "socially motivating" factor to get your butt out there and give you more strength. But here, too, I see too many people sitting around, as if it were their local Starbucks just chattering away.
Wearable fitness AI
Forbes was 100% up to date, and this area is one of the biggest trends in the fitness industry. Wearable Fitness Artificial Intelligence (AI) explodes. Everything is burning from the Apple Watch to the Fitbit. When Apple constantly launches a new watch, things stay fresh and exciting. With every new wearable technology, fitness is fun, interactive and traceable.
Now the article was also about clothing and how it can help those who train by checking the shape, monitoring movements, etc. This is just my opinion, but I do not know anyone who currently wears or even wears clothes, contains the AI. Although I find it interesting, I do not think that the price justifies such a technology at this time (at least for the majority of the population).
If someone wears clothes such as clothing or shoes with AI, they are competitive athletes (elite or professional athletes). Apart from that, I really do not understand the meaning of the layman, unless they were geeked about the technology and wanted to know everything about their training.
VR and gaming combined with fitness
I'm actually on the fence about this trend. Will VR be the way of the future? Probably. You see how brands put headgear like Oculus on the market, but integrate it into the fitness that I'm starting right now. I like the idea, but without any personal experience with such technology, I'm not sure it's a truly profitable fitness business.
For those of you who are familiar with Bodybuilding.com, the original founder (Ryan Deluca) founded a brand called Black Box VR after he left the largest online supplement store. Is there a niche for it? Absolute. But is it set for the masses at this point? I do not believe that (at least not yet in the order of magnitude). He has slowly introduced it in different places and it seems to hold, but will it take or a trend that comes and goes? I think only time will tell.
That's what I love about the idea of games in combination with fitness, and why I think this could be the list of the biggest trends in the fitness industry. Who loves VR and gaming? Kids, right? Or at least the "younger population". Do I see 40-, 50- and 60-year-old adults who use it? Not so much – but I could be wrong?
The younger population clings to their cell phones, tablets, computers, and game consoles, so anything they could actually get up from the couch to move around is absolutely positive. Combine this with their ability to still play with friends over the Internet to increase the reach for active children and reduce the likelihood of childhood obesity (which is a real problem today).
Funniest fitness trends ever! The BEST of the fitness industry fails