by Matt Weik
Do you remember when your mother told you to stop playing all these video games and that it will rot your brain? Or how about if you were a "geek" if you only played video games all day long? Well, sports and video games are booming, there is no end in sight and I believe they will pave the way for new complementary innovations. Not only that, but also sports and video games bring a lot of money to children and the younger generation. So much so that Ninja is playing video games full time and earning millions of dollars. Tell me again how bad video games are if the cash register keeps ringing.
The esport and video game market is booming
While my idea of fun at the time was to use cheat codes to beat video games, players all over the world compete today and have to be mentally prepared to fight someone who wants to tear their faces off. Okay, maybe it's not that intense, but if you've ever seen someone at a Madden tournament, you'd think they were at an actual soccer game – it's extreme.
If you look at recent market research, it is said that the games market will grow to over $ 180 billion by 2021. This is amazing when you think about it. The President of Ingredients by Nature was quoted as saying: “The growing popularity of esports and video games has surprised the natural products industry and is therefore somewhat unprepared. Around 70% of US consumers play video games, including via phones, which means that the market for game-centered formulations is huge. Fortunately, science already has knowledge of ingredients that support cognitive health, eye health, blood sugar levels, and other health categories, all of which apply to the video game industry. So I believe that we will bring out many more suppliers and manufacturers with solutions that focus on the Esport category and better inform consumers about how they affect overall health and performance. "
Here's the interesting part and something I don't exactly agree with. Many now praise players as "athletes". That made my head scratch. By definition, an athlete is "a person who is familiar with sports and other forms of physical activity". Players aren't exactly practicing any form of video game, so it's hard for me to classify them as athletes at will. I'm sure it will upset a lot of people in the gaming community, but that's how I feel.
For me, a player is his own category. You are a "player" and not an "athlete". Let's not confuse the two. You don't have to be athletic to be a player. But that doesn't mean that the supplement industry shouldn't pay attention to them and how they can offer health benefits to those involved in esport and video games.
New complementary innovation thanks to the esports and games industry
While most supplements on the market are currently not aimed at gamers, there are some crossovers. Nootropics are huge in the gaming community, as are energy drinks and caffeine supplements. With the increased focus on esports and video games, we have seen more and more supplement companies that have shifted their focus or created a completely separate product line for gamers.
When you think about player desires and needs, it all comes down to memory, cognition, focus, mental performance, response time, eye health, as well as overall energy level and endurance. Supplement brands are increasingly focusing on ingredients and profiles that meet these requirements.
And although the target market for such dietary supplements is gamers, they can also be included in the general population. For example, nootropics can be extremely beneficial for gamers. Before everyone started talking about nootropics, I wanted MET-Rx (for which I was working at the time) to bring a product that would allow the average American to stay productive and focused at work and at school. What type of product was it? Nootropics. This type of product can even be used by athletes like golfers, bowlers, tennis players, shooters (shooting sports), the hell … any athlete who needs to be extremely focused and who wants an increase in mental performance.
You can also think of the whole CBD craze that is going on. Everyone and her brother are trying to get their hands on CBD products to relax and reap all the health benefits. I see nootropics and game accessories that fit the same shape.
All the energy drink boost I feel will subside over the next few years (but not completely, just slower) and the movement towards nootropics will take over. Energy drinks taste great, give you energy, but many can give you a crash – something that gamers can't afford if they have to maintain increased mental performance while playing. Regardless of whether the energy drink is caffeine-free or caffeine-free, people buy it (at the moment) on a case-by-case basis and you can see them appearing at retailers across the country.
As more focus is placed on esports and video games, it offers the perfect storm for complementary brands to possibly shift part of their focus or for the emergence of new brands. While we cannot say that ALL players are on a poor diet, it is common for them to snack on snacks all day instead of taking the time to prepare a healthy meal that is made from high quality protein, healthy fats and complex Carbohydrates exist for sustained energy without the blood sugar peak that sends their energy on a roller coaster ride.
I am excited to see which dietary supplements will be launched next year. I think we only scratched the surface, which will be available. And don't be surprised if you see some of the supplement brands we are used to in the fitness industry looking for the gaming industry and sponsoring events, and possibly even some players themselves (or at least some kind of affiliation with them).
Source: NutraIngredients USA