by Matt Weik
Since portable technology came onto the market, it has changed the way many people view their health and fitness. This is all from tracking your workout, tracking your diet, tracking your heart rate, counting your steps, stating when to get up and moving, notifying you of drinking water, and many other useful features. While there are many supporting technical parts, in this article I will focus exclusively on what just (again) brought the news – the Apple Watch and its integration into crunch fitness locations.
Crunch Fitness is a large chain of gyms that are similar to those of Retro Fitness, LA Fitness, Gold & # 39; s Gym, Planet Fitness, etc. The article I read in PR Newswire about Crunch Fitness about the launch of Apple Watch integration made me rethink the future of fitness and how new integrations like what I'm going to talk about can be a game changer when it comes to convenience and helps people focus on their health and fitness (maybe even bringing new people to the gym to improve their lives).
9 Crunch Fitness Locations Start the new Apple Watch program
If you have an Apple Watch, you know the variety of apps that you can download and use on your Apple Watch. Crunch Fitness has chosen to take the opportunity to launch their own app to improve the members' experience.
A select number of Crunch Signature locations in New York (monthly gym membership starting at $ 112) are introducing the new technology to their clubs. Some of the benefits of using an Apple Watch with the Crunch Fitness app are the ability to reserve space in a class, record workouts, check in to the gym, and even use your time in the gym to master fitness challenges that save you money can access their monthly gym membership (CrunchTime Active Rewards).
The Crunch Fitness app is designed to use Apple GymKit technology, which allows users to use the app to select the device they use (e.g., treadmill, elliptical trainer, bike, and stair treadmill) to more closely track their heart rate and display of their exercise information right on your Apple Watch.
The app goes one step further and integrates Apple Pay. This allows gym members to pay not only for their personal workouts in the gym, but also for any retail items they want, such as clothing, beverages, groceries, and supplements.
Chad Waetzig, executive vice president of marketing and branding at Crunch Fitness, said: “Crunch is thrilled that these locations in New York are part of the Apple Watch Connected program. An overwhelming majority of our members choose iOS as their preferred mobile platform and we see widespread acceptance of the Apple Watch among members in our club. With the convenience and excellent fitness and activity tracking features of Apple Watch, we believe we can offer our members the next level of integration by creating a rich experience around this device. We plan to expand the Apple Watch Connected program to additional crunch signature and crunch gyms in 2020 and beyond. "
Crunch Signature CEO Keith Worts said: “Today everything is digital and Apple Watch helps our members achieve a healthy and active lifestyle. This new program takes Apple Watch a step further for our members with Apple GymKit technology, club check-in features, online class bookings, and fitness incentives and rewards. All of this experience helps our members pursue their fitness goals in a fun and innovative way. "
Why do I see this type of technology as a game changer?
We live in a world where everyone is on the move, no one wants to be bothered or waiting in long lines. Everyone wants to get in and out of the gym as soon as possible and continue their day. This type of technology, as introduced by Crunch Fitness with the integration of the Apple Watch, is brilliant. You can do everything right from your watch without really speaking to anyone. Let's face it … people aren't very talkative these days and they're a bit reluctant.
Crunch Fitness is a kind of gym without judgment. In order to "give people their place", these technological advances are a necessity. While it makes sense for a gym like Crunch Fitness to invest in this technology, not every gym will be able to afford such improvements. Crunch Fitness has over 1,500,000 members with over 325 locations worldwide.
If you still think devices like the Apple Watch are a fad, I want to share a few things with you. So far, over 50 million Apple Watches have been sold. Given the growing sales, it can be said with certainty that this fad will not go anywhere.
In fact, I spoke to a very successful businessman the other day and found that he was wearing an Apple Watch. Now I want to anticipate that the last time I spoke to him, he was wearing a $ 40,000 Rolex Yacht Master II. I asked him why he bought an Apple Watch and preferred it to one of his watches from his extensive Rolex collection. His answer is exactly what I want to convey here. He told me that it was about convenience. He could do anything and everything from his wrist. He could take calls, read emails and text messages, check the weather, check his fitness, and have reminders on his calendar for meetings to attend.
The more technology can streamline processes, make our lives easier and less complicated, and bring a comfort factor, the more it will win. The combination of technology with fitness simply makes sense. And I think what Crunch Fitness did with its app is just the tip of the iceberg of what we'll see in the next 10 years.