by Matt Weik
We live in a world where you don't have to be born Kennedy or Rockefeller to be famous. All you need today is social media and a camera. In the past I've written several articles on fitness influencers and broken down the good, the bad and the ugly, but today I want to particularly welcome the success and hustle and bustle of two fitness influencers – Bradley Martyn and Christian Guzman.
I will anticipate this by saying that I am not friends with any of these guys, that I am not paid to speak about them, and in fact, in my life and with them, I have never spoken to any of them I would not be dating know a hole in the ground even if you would see my name and picture. That being said, I respect the grind and rush of these two.
You are only part of the content from the explosion
Nobody takes a camera and takes photos or videos and is an instant professional. It takes upload after upload. Photo by photo. Video by video to get good at what you do. And when you record videos for YouTube, you can't be shy in front of the camera. Bradley and Christian have focused on simply publishing the best possible content to build their own brand, which then allows them to use their influence to build actual businesses.
The fact is that we're all just a video away from the explosion – the key is to just keep producing content that adds value and / or entertainment, and let the market decide whether your content is worthy or not. The next content we publish can get us 100 followers or 100,000 followers. Content can go viral at any time – sometimes without rhyme or reason.
If you look at Bradley Martyn and Christian Guzman, their following is crazy. Bradley Martyn is 30 years old, has 2.31 million subscribers on YouTube and 3.4 million followers on Instagram. Christian Guzman is only 26 years old, has 985,000 subscribers on YouTube and 1.2 million followers on Instagram. Even though there is a decent gap between these two guys, their success is absurd and on the same level. Through their reach and influence, they have built several successful companies that I would like to discuss next.
You don't have to compete to be successful in the industry
Gone are the days when you had to enter a bodybuilding phase to make a name for yourself in the industry. Now social media can make anyone a star and even bigger than the symbols we see on stage every year. Not to mention that your influence can make you more money online than many of today's competitors. While both Bradley and Christian have participated in competitions in the past, neither has achieved IFBB Pro status so far. That doesn't mean they won't try it later, but if I were a betting man, it wouldn't be on their radar to get their pro card.
Take a close look at Bradley Martyn and Christian Guzman. Both have gyms (Zoo Culture and Alphalete Gym), both have fashion lines (Zoo Culture Gear and Alphalete Athletics), both sell personal training (BMFIT and CG Fitness), and both have a range of nutritional supplements (Origin Supplements and 3D Energy Drink). ,
Most influencers put all their eggs in one basket, while Bradley and Christian have multiple streams of income. And we haven't even talked about their YouTube earnings yet. Bradley Martyn and Christian Guzman can not only make the ads on their YouTube videos six-digit numbers, but both can advertise their business on the platform to generate even more sales (which makes sense as leverage and marketing). ,
In terms of net worth … according to WealthyPersons.com, Bradley Martyn is valued at around $ 2 million and WealthyGorilla.com says Christian Guzman is also valued at around $ 2 million. All in all, especially at her age, that's not too shabby. Both seem to be very money-conscious and use their money for assets that generate income (companies).
Christian Guzman has announced in the past few weeks that he is under contract to build what he calls AlphaLand. He also documents it on his YouTube channel if you want to join. Christian has found a huge building that houses all of his businesses under one roof while creating an entertaining and entertaining environment that everyone can enjoy. He said the only thing he could compare his vision with was Rob Dyrdek's Fantasy Factory – and if he could create such an environment, I would really want to see it.
And while we were dealing with Rob Dyrdek, he had a television show that followed him in his Fantasy Factory and showed what his life was like while he was enjoying his work. There is no question that Christian Guzman will do something similar with his AlphaLand. Indeed, it would be a cool documentary film that is serious that a lot of people in the fitness industry would be interested in seeing it (at least I would). Could it be broadcast on Netflix, Amazon or YouTube TV?
What does the future hold for these two?
It can rightly be said that Bradley Martyn and Christian Guzman are two incredibly successful business people in the fitness sector. Every business has thriving businesses and I think they'll only scratch the surface of upcoming businesses. Both like to have fun, but are brilliant business owners who see a chance in the room and run away.
I wish them both the best of luck and maybe one day I'll take a trip to each of their facilities to check them out and possibly sit down and talk about business. Keep your eyes and ears open though, as I think they may also be working on other projects that they haven't told us about yet.