by Christian Duque
The advent of social media brought a whole new way of looking at things. Over the past twenty years we have seen television change. We have seen films go from shops to automated machines to online only. Everything changes and those who cannot change just go out of business. Those who are really successful not only adapt, they are always looking for the next big thing and are always ready to change their game. Social media is no different. If you grew up on Myspace, you had to be ready to jump to Facebook, from there you had to be ready to jump to Instagram, and from there you had to be ready to jump to Tiktok.
However, there are still many top athletes who aim to maximize their Instagram and Only fans, but they don't see the big picture, which Tiktok now includes. Social media is constantly changing. However, social media marketing is a discussion for another article, but today's topic deals with the interactions between athletes and fans – especially trolls – on any platform.
Are trolls fans? That is controversial. I want to point out that haters can be die-hard die-hard fans. Haters are usually very familiar, so as not to call them real stalkers with their victims. They all know their appearances, sponsorships and titles – they are haters! It's their job to know what's going on, because unlike productive people who have lives, their lives are essentially focused on the person or group they despise. Anyway, that's enough about these losers (lol), the real question is, why shouldn't bodybuilding best fight with them? There are many different approaches, from blocking and reporting to arguing with them to completely ignoring them. In today's article, we'll discuss some approaches and even talk about results in certain known cases.
One of the most important ways to grow an audience is to be aware of it. People following their biggest stars want to know that these accounts are alive, that new content is being released, and that some comments are either liked and / or answered. The larger the audience, the lower the expectations, since there are only so many people with whom the star can interact. That being said, the quality of the interaction then becomes the main problem. For example, if a professional bodybuilder had a 150,000 fan base and liked 100 to 250 comments, answered 10 to 25 comments, and maybe republished 1 to 5 fan stories a day, that would be pretty solid. That would be an active, invested professional, and this whole process should only take 20 to 30 minutes a day, especially if it is done sporadically (e.g. some in the morning, some in the afternoon and some in the evening). . Well, these 10-25 answer comments should be for people who do great things, inspire others, maybe change their physique or their lifelong fans, right? But imagine, the majority of these 10-25 answers focus on trolls. A troll, hater, loser, whatever you want to call them, just wants attention. You can rarely, if ever, appease her. If you think otherwise, you are trapped. And some haters don't even hate for rational reasons. The star may not have said or done anything to cause anger or resentment. Haters often troll people simply because they have miserable livelihoods and enjoy annoying others.
That's right, trolls don't just want to annoy the star, they want to annoy as many as possible. This is an important reason why professionals should avoid any interaction with negative people. That being said, a few trolls can cause a stir here and there, so blocking them in bulk may not be the answer. Some really experienced social media influencers can even point it out and disparage you during an IG Live. Some may consider bullying, but when done in moderation and tastefully, it can “feed the troll”, create entertainment, and everyone is happy. Again, trolls just want attention – they'll take it, but they can get it. The last thing an influencer wants to do is get angry. Check out how Luimarco played Phil Heath. One of the first things The Gift did after winning a Sandow was to belittle a Youtuber. The same Youtuber is a nobody today. After a break, he even tried a comeback and failed miserably. Champions are special, but trolls come and go.
I hate picking Phil, but while he was the first Mr. Olympia to reign exclusively on social media, he was the perfect example of what not to do. Unlike other champions who might discuss a point, he ended any interaction by blocking people left and right. Blocking a person is as extreme as possible and if you do it once, then twice, it can become a constraint. In Heath's case, he blocked everyone. Anyone who didn't think he was the greatest was hit by it. That's crazy!! He has grouped journalists, real fans and trolls in the same category. Once he's blocked someone, he rarely, if ever, unlocks him in the future. You cannot have such an ambassador in the world. You can't have a champion with that thin skin. In many ways, the champions learned from his mistakes after him.
If you are a public figure, you have to be willing to endure at least some abuse. Instagram LIVE chats are the way of the future. Orders at home, social distance and public places such as bars, restaurants and theaters are closed more than ever, and more and more people are at home than ever before. Gyms are closed and there are hardly any competitions. When Mr. Olympia Brandon Curry started focusing on IG Lives, everyone else followed the leader.
As great as the format is, it's completely raw and uncensored. There's no real way for influencers to prevent trolls from entering their live chats. Some of the worst haters will even require you to follow a private IG account. Once accepted, they will either rest or play well for an extended period of time. Once they have sufficient coverage, they may gradually become negative – or they will only have one instance if they give their all. Understanding how a troll's mind works is next to impossible, but it becomes a complete nuisance. Even at the recent historic IG Live with Mr. Olypmpias Brandon Curry and Lee Haney, there were a small handful of them. Neither champion recognized them at all. These two great legends were happy to be with each other, they talked about bodybuilding and they raised great hope among the audience. And guess what the trolls did after just a few minutes. I don't know if they left or if they changed their attitudes, but we never heard from them again and they weren't insulted or blocked.
Censorship is not the answer. Many believe that it is censorship that killed many of the really good message boards. If admins and mods have more regulars, who wants to create a thread or post replies if they can arbitrarily delete their content, restrict their permissions and / or have their accounts blocked? I was not blocked once, not twice, but three times separately from the RxMuscle boards by Curt James, Mac and the other keyboard Bigwigs. Today the same boards as a doornail are dead. In fact, the people who are there can very well be 2-3 people with 9-10 accounts. Who knows who cares? Once censorship is common, nobody (no trolls or real fans) wants to be part of it. There are still a few good boards left. Muscular Development is king, with IML, Iron Magazine and GetBig to name a few other good ones. Long ago, however, there were message boards everywhere.
While blocking is over and censorship isn't much better, trolls can be a cool result, but good fans outnumber them. One thing an influencer can and should do is reward his loyal fans who confront the haters. This is a great way to reward loyal fans while denying the troll the attention they want so much.
With the spread of social media and the fact that Tiktok is now a parallel force to Instagram, we see many of the same functions there too. Users can post photos and videos, there is the possibility to chat live, and there is also direct messaging. Similar to Instagram, it's not just about bodybuilding. They have all the big stars there, from the screen to professional athletes to everyone from the social elites. The more active fitness celebrities are on the popular social media platforms, the greater the chances that their career will grow, as well as the bodybuilding sport.
Time is limited – both for the influencer and for the users. Influencers shouldn't oversaturate a platform with content. It's about quality, not quantity. Users who discover an influencer's page are also unlikely to view multiple posts. You can look at one, two, maybe three. If they don't have a strong connection, they'll just keep going. People are becoming more and more selective about who to follow, so influencers must really use their social media if they want to be successful. Time is a big problem; it should be used wisely.
Influencers need to keep it interesting, consistent, and positive. How they deal with haters and trolls is key. I want to say that it's just common sense or that it's simple, but I can't. Everyone is represented on social media, but not everyone should be a star. If you want this, whether you're an ordinary person or a bodybuilding superstar, you need to work and know how to deal with all sorts of people.
I hope you enjoyed reading this article here in Iron Magazine. I am looking forward to read your comments. Please don't forget to use the discount code IML15 to save 15% at IronMagLabs.com – iincluding the new CBD Gummies !!!