by Matt Weik
Over the last decade, we've seen some pretty fancy supplement product names. Do such complementary product names help in the sale of the products? Absolute. When it sounds like a steroid or a prescription drug, people tend to think that they are balking the system and receiving a pharmaceutical or subterranean product without a prescription. While this may seem great to the consumer, it could hurt the industry as a whole. This piece will give my two cents on the subject from both sides of the equation.
As with most things, every story generally has two sides. One side in this case says that it moves the needle with the sale, and the other side may open a tin of worms for more regulations and a deeper insight into the microscopes of our beloved supplement industry.
The subject of this article is all due to a new product version that I have seen to be a "post-gear" product used by people who go outside due to hormone replacement therapy or some kind of anabolic / steroidal cycle of the cycle. No, I will not mention brand names in this article because I do not want to promote brands and are not paid to talk about the products / brands. Let us immerse ourselves in the points of view.
Position 1: Intelligent Marketing
Just like sex, the product name of nervous supplements also sells. Put the name of a steroid or other medicine on your label or something similar to the actual steroid or drug name and watch it disappear from the retailer's shelves. Why is this? Because it's smart marketing. It's hard to deny this point. People want the most hardcore products they can find, and using such supplemental product names will move the product by grabbing the consumer's attention. From my time in the industry I have now found that many new or inexperienced users of supplements generally fall into this marketing trap. Experienced users and OGs know better than to get into a marketing hype.
The purpose of marketing is to help sell products and create a hype about the "potential" benefits of such products. Put a steroid name or similar on a label and watch people pour into the stores, hoping to find the magic pill to give them the muscle growth they want. Do some of them work? Absolute. Do you fulfill all label requirements? No, and that brings litigation and negativity to the industry, which leads us to the second aspect of this article.
Position 2: Damage to industry
This position could upset some people and brands, but it needs to be addressed and discussed. This viewpoint raises the negative side to nervous supplement product names. The use of steroid names for products or a similarity to the name of a steroid or drug may result in unwanted eyeballs in our industry and our products. There are already some very hardcore products on the market, and if brands do not want to educate the consumer about the ingredients, they usually use those fancy supplement product names.
In the past, such names led to litigation and to product and ingredient bans. Some of these lawsuits and prohibitions result from the use of certain names or phrases in supplemental product names, while others have resulted in products being tested to find out exactly what's in a product (this is good or bad, depending on whether they apply) ) On the label). Well, if brands do not match the label information or actually add a drug to their profile without putting it on the label (which they know is illegal), a red flag will obviously be hoisted.
When the media reports on lawsuits cited by some of the examples above, the entire industry has a black eye. Even older brands are being reviewed and people are wondering what their products really are and whether they are safe to use. This, in turn, is extremely detrimental to the supplement industry.
When the news of a dodgy product or profile emerges, there are many consumers who try to either buy up all the products for personal consumption or resell them on the black market once they have been banned and taken out of the market. This raises a dark side of the industry that we do not need.
The mentality of "Every press is good press" is in my opinion not good for our industry. When negative press encounters the media and creates a "fright" across the media sources, stating that a supplemental brand or product contains x, y, z, the legitimacy of the industry is thrown out the window. This is not to say that diehard users of nutritional supplements tend to take their buying behavior in a different direction. Rather, it hurts the population when it comes to consuming supplements, and can ultimately postpone it, instead of undergoing a court case and making those consumers brand loyal.
What is my DEFINITIVE?
I'm all marketing, helping to increase sales, win the test, and help people get the results they want. However, this can be costly if brands cross the border with extremely nervous supplement product names. I am not here to tell supplement brands what to do, how to market their products or what to include in their products. What I bring to light is that as an industry we need to think about the possible consequences as a whole.
If the forces that come in and regulate dietary supplements and the industry further, they could completely change the dietary supplement that we see on the market today. This could cause brands to collapse and cease their business. People ultimately lose their jobs and even their livelihoods. We have to be smarter than an industry. Keep going and market your products, but leave the overrated product names for supplements alone and make sure you meet your label requirements. We have no room for shady brands in our industry.
What do you think about this topic? Are product names with nervous supplements a great way to market and make sales, or does it cause unwanted attention that could potentially harm and harm the industry? Let us know in the comments.