by Matt Weik
It is no secret that the future of this nation is in the hands of our youth. Education is a big boost, but what about nutrition? Look at what kids eat these days – it’s garbage. We cannot blame the children, they are not out there to buy groceries or spend their own money on products, it depends on the parents and what they buy for their children. Given that, is it safe to say that the next big step in the industry should focus on nutritional supplements for children?
You are what you eat
If you look at those who are in good shape and healthy, what do they eat? Generally healthy foods, right? Along with the right supplement to fill the nutritional gaps. Why shouldn’t this focus be on our children? I’m not here to tell parents how to raise their children, but awareness should definitely be part of the conversation.
Personally, I want only the best for my children. I want them to grow up healthy and successful. I just want to put the best and most nutritious products and ingredients in her body. Sure, kids are kids and I’m not going to say no to occasional ice cream cones, pizza and sweets, but they should be limited and not endless.
That’s why I occasionally find brands that bring supplements for kids to the market, and I always thought this was a smart move that I think others should consider. I put it on the list right next to nutritional supplements for people over 35 – which seems to be forgotten and not being marketed. The majority of the dietary supplements available today are marketed to people aged 18 to 35. We take pre-workouts, energy drinks, protein powder, etc. Although there is nothing wrong with that, what about nutritional supplements for children who can improve their health?
Recently my wife came home from the grocery store and gave me a bar and asked if I had ever heard of the brand. The brand was Power Crunch. I have absolutely heard of them and love their delicious protein wafers. I looked at the packaging and saw that it was called Power Crunch for Kids. Basically, it is a smaller version of the original bars, which we are all used to seeing and buying for ourselves. The only difference is that the flavor names are more for children and the profile is tailored to their individual needs (lower for each macronutrient).
The Power Crunch for Kids bars are available with chocolate lava, birthday cake, peanut butter honey and strawberry cake. You’ll see 10-11 g of protein per bar, about 9 g of carbohydrates, 4-5 g of sugar, and about 175 calories. I personally love it – for many reasons.
Why are nutritional supplements good for children?
When you think of supplements, you know that most of the labels state that the product should not be consumed by anyone under the age of 18. This is largely a safety concern and a brand that is safe from a legal perspective. Can children use protein powder? Absolutely. Can you eat protein bars? For sure.
When I eat protein bars and drink protein shakes, my oldest son (5 years old) is always around me and asks what I have. Do I allow him to take a bite or a sip? I definitely do it. I am not afraid to introduce him to my world and to take the path of health with me. In fact, he even had some of the protein and nutritional bars I have in the house.
If a brand that I use and that I trust puts children’s nutritional supplements on the market, I’m more willing to try them because I trust the brand. I think it’s awesome. Especially when I’m talking about a brand like Power Crunch. Well, this article is not a plug-in specifically for power crunch, but rather a call to action for other brands to think about the following suit. You could also use other brands like KIND and RxBar, which also have bars that are specifically tailored to the needs of children.
The movement has already started – will YOU be on board?
Supplements for children are nothing new. Think of when we were kids. I’m sure you’ve heard of Flintstone vitamins and even taken them. It only makes sense. Our children don’t have the best nutrition – let’s face it. They do not eat the recommended intake of fruits and vegetables (at least not the majority). Therefore, there are nutritional gaps that our children lack. All of this can be alleviated and corrected through the use of nutritional supplements for children.
You can even see the snacks consumed by children. Generally it is unhealthy and full of sugar. If we had children’s supplements that contained food bars and drinks that they enjoy and consume, it just makes sense, right?
Supplementary brands that already sell nutritional bars and protein bars already have the raw materials they need. It’s not like they have to get all the new materials. It would be so easy to adapt the formula and profile to the needs of children.
Brands such as Sundown, Gerber and PediaSure are already targeting children with their specific products on the market. What about brands like Balance Bar, Pure Protein, MET-Rx, Outright, Quest, Vega and Orgain? I urge all of these brands to consider launching their own children’s supplements.
Will it work?
The question is, will supplements work for children? I can only tell you my opinion on the subject, but my feeling is yes. It is brand awareness that can help drive this forward. When I use MET-Rx bars, Quest bars, Outright bars and my children see that I eat them, they are more willing to try them too. They know the brand and can make the connection, whether we do it or not.
If we eat an outright bar and our child sees that we do, and we have a bar of the same brand for him or her, they will reflect what their parents are eating. In a way, it’s a “cool factor”. Now you have a product for you AND your children. I think many brands miss the boat here and I urge them to look into it and take action. This can be incredibly profitable for them.