by Matt Weik
If you've been living under a rock lately and haven't seen the big CBD surge yet, I highly recommend you go to Google Search and keep up to date. CBD has taken many industries by storm and has even penetrated the supplement industry with some CBD drinks and inclusion in many other nutritional supplements.
The hot energy drink company Bang Energy has even launched its own Bang Stoked with CannaBlast CBD. While this was really the first CBD drink to hit the supplement industry, it doesn't mean that it's the only drink that takes advantage of the hype and dynamism of CBD.
Cheers to CBD drinks and health benefits
While most people raise a glass and celebrate with a beer or some kind of schnapps, would it be strange to drink CBD drinks instead? Well, it may not be so strange to see how the CBD industry changes and evolves every month.
In the United States, billions of dollars are thrown around when it comes to CBD research and how it can be used and contained in various soft drinks and alcoholic beverages. Brands like Coca-Cola, PepsiCo and AB InBev throw a serious batter around. What do you have up your sleeve? I think we just have to wait and see. But other beverage brands have already appeared on the plate and are launching new CBD drinks.
The CBD market as a whole has shown tremendous growth, and since both young and old buy it, it only makes sense to think beyond the scope of CBD forms with liquids and pills and to turn to functional foods and beverages.
For many people, working outdoors on a hot summer day generally leads them to fall on a cold one and sit back and relax with a brew ski. Well, a UK-based craft beer brewery took things to the next level when it created an alcohol-free CBD-IPA. I know what you think … Who wants to buy a "beer" that does not contain alcohol? And you can very well be right. With the movement of CBD, however, Green Times Brewing has managed to create a drink that tastes like an IPA, without alcohol and including CBD. Interesting, no? But don't worry, they also have something to do with alcohol.
At the time of writing, Green Times Brewing has launched a CBD Juicy Pale Ale (4.7%), a CBD Session IPA (4.3%) and a CBD Alcohol Free IPA (0.5%). Will this idea of CBD beer and other CBD beverages continue to spread to the United States? It can and will.
Molson Coors is actually on the move and exploring their own line of CBD drinks. They partnered with HEXO, a consumer goods company deeply rooted in the cannabis market, to launch a new line of non-alcoholic beverages incorporating CBD. It's strange to think of a beer company that puts non-alcoholic strains on the market, but the inclusion of CBD is likely to get it off the shelves wherever it ends up.
According to Molson Coors, they have decided to test the water of their first CBD drinks in Colorado, as the state is open to using CBD with marijuana. This joint venture between the two companies will be called "Truss CBD USA" and Molson Coors will be the majority owner of the brand.
How else could CBD be used and implemented innovatively?
I think the beer and alcohol-free markets will get the best game if they offer CBD drinks. Most people drink to relax, relax or, unfortunately, to drink away their worries. And let's face it, more people are buying beer and alcohol in American food supplements. Take CBD drinks in your hand and not only can you relax better, it can also include a list of potential health benefits (a win-win situation).
Another area that I consider a great success is the sleep medicine market and stress relief. They have brands like Som Sleep and Neuro Beverage that sell a sleep and a bliss product that let you fall asleep and feel more relaxed.
According to the American Institute of Stress, 77% of people say they experience stress and are affected by it. This affects not only your physical but also your mental health. Consumer reports have shown that 68% of Americans have sleep disorders at night. These are serious concerns. Stress and lack of sleep can cause great harm to a person in a very short time if they are not controlled.
If there were some solutions and ways to help (e.g. using CBD drinks), why shouldn't we look at those ways and see how people react and what results (or shortcomings) they have in their Have implementation?
Personally, I think we've only seen the tip of the iceberg in terms of what CBD can be used for and contain. Assuming big pharmaceutical companies don't step in and try to keep everything under their control, big brands can throw some big stacks of cash around to innovate their line by using CBD and CBD drinks.
I personally tried the Bang Stoked CBD drinks and can tell you that I didn't feel any different. I'm not saying they're a bunk, but that's just my experience. However, I feel there must be a watchful eye to monitor this ingredient. It's hard for me to believe that anyone who makes CBD drinks and various other products does so in a legitimate way. I would like to think that everyone in the business is honest, but we all know that this is not the case.
The next few years will be extremely interesting when it comes to CBD penetrating different markets. I believe in the research behind CBD and look forward to seeing all the functional foods and beverages that will find their way onto the market.