by Matt Weik
In today's business world, it's all about speed. The slower it takes for something to hit the market, the faster it gets outdated and obsolete. If you want to break the fitness industry completely, you need to be quick and tough. This is not a kind of side-hustle mentality. This is a decision to make an effort or go home. Once your idea is published, there will be people trying to surprise you either with a better version of your offer (service or product) or at a cheaper price. What you need to do to act fast, get all your ducks in a row, breathe deeply and run.
The fitness industry is changing day by day with new research, new techniques, new workouts, new equipment, etc. Their goal is to capitalize on an idea, create awareness, and force change. The following information is a quick reference guide that will help you to get your idea out, move forward, and ultimately disrupt the fitness industry.
You do not always have to make money
Or at least not right away. While every business needs to make money to stay in business, you may sometimes need to get a trial of your product or service first. Consider providing them for free to get feedback on whether people like your offers or not. Once you have validated your product or service, release it as a paid model.
You want your name or brand to be in the focus of the consumer. This will help you completely disrupt the fitness industry. If you're thinking about this new innovative way of solving your problem or saving you time or money, you should be the only person you think about. As soon as you have secured your market share, others will try to eliminate you – so be prepared for a fight.
Have a valid WHY that solves a problem and run it
As mentioned briefly above, you want to check why you created this product or service in the first place. Does it or does it deliver what it claims? Are there any disadvantages or disadvantages? If so, fix it immediately and start another test before monetizing the business. Remember, speed is everything. If you take too long to repair or modify things, someone else could steal your idea and your customers.
Implementation is the key to any business idea and strategy. Thoughts and ideas are great, but they are just thoughts and ideas at the end of the day. If you bring these things to the bank, you can not deposit them. So come out with the products / services, optimize, start, run and monetize them.
You have to believe it FIRST
Have you ever bought something and the seller has not really sold you on the idea of buying? It was as if he or she did not really believe in the product, and you picked it up. You have to be sure that what you do or sell is something that you are passionate about and that you absolutely believe in. If you are just trying to cheat people and making money quickly, you will eventually fail, your name will be ruined and it will be difficult to launch another brand.
If you want to disrupt the fitness industry, make sure you absolutely believe in every cell in your body. People can take sincerity and passion for something. If you believe it, selling your product or service will be much easier if you do not have to sell yourself first.
Put the right team together
While you could run your business very well (for example), a team around you could close gaps in your skills and help you take your business to the next level and disrupt the fitness industry. Again, everything is about speed. If you are trying to launch a product that can be imitated and knocked off, you have to move at lightning speed.
If marketing is not your thing, but you can sell the things you believe in, hire someone to do the marketing for your business. Or the other way around. The goal here is not to find out while you go. If you do this, you will slow down. If you want to disrupt the industry, you have to enter the industry like an avalanche. Just move on, no matter what's in your way, and a team that supports you can be extremely helpful.
Get ready for the haters
Anyone who brings value and builds something will eventually have haters. It's the price to do something right. You would think that if you disrupted the fitness industry, people would be excited about what you put on the market – and most will. But if you bring out the next exercise machine for home training, and it's better than the product X, which has always been selling, and slowly starting to give up its sales, guess what? The company behind Product X will begin to hate you for stealing their business.
Haters can simply chirp into your ear, or even try to sue you, to prevent you from gaining more influence and gaining more market share. DO NOT STOP. If you're really passionate about what you do and solve a problem that people are facing, push it forward. Doing the right thing is always the right thing to do. Just because someone wants to demolish your building does not mean that you should not continue building and worry about the other buildings in your area or what they are doing. That's how the business works. Do not focus on everyone else anymore, but on what you are doing and doing.
Go hard and all-in
If you want to disrupt the fitness industry, you have to go all-in. I'm not talking about dipping your toe. I mean, make a running start and jump straight into the deep end. Here is a limitation: Proceed methodically. Strategize your business, bring your product or service to where it needs to be, and when you're ready to launch and move it … MOVE FAST.
You want to completely disrupt the way people look at the fitness industry that bothers you. They want to be the person everyone is looking at and who says, "Why did not I think of that?" And "I need that in my life." If you can solve a problem someone is facing, this becomes a person Do it to all your friends. Word of mouth helps your business grow. However, this does not mean that you should sit back and wait for the business to come to you.
Go to the market and show your product or service. Go to fairs, exhibitions, companies, seminars, local events, go to … ANYWHERE IS YOUR AUDIENCE. Stop standing still and stimulate the business. Use social media to your advantage by creating a Facebook, Instagram and Twitter page. Put yourself in front of your audience and keep it in touch with your brand.
Get out in front of your audience
If you continue where we left off in # 6, you have to face your audience. You can not disturb the fitness industry if nobody knows who you are, what your product does, or if it even exists. You can not just create a website, place your business on it, and believe that the traffic comes out of the wood. This is not a field of dreams. If you build it, it does not mean that they will come. You must market, promote and promote your product or service.
Get the most out of what's free – like For example, social media. Currently, you can create a free profile on every platform. You can even have a business page and profile on social media platforms. This gives you the opportunity to talk online about your product or service online and attract customers for FREE.
Use hashtags to get eyeballs. Redirect people to your website and build traffic. Write an amazing copy to encourage them to buy. Increase your posts or use ads on these social media platforms to publicize your brand and alert others to your business if you want to spend some money on marketing. Wherever your target group is, you need to contact them. Social media is one of the best and most effective ways to do this.