by Matt Weik
Unless you've lived under a rock in the past two years, you've probably seen your fair share of collaborations with supplement brands. Many supplement brands want to work with brands outside their own industry to add excitement and new flavors to their products. Personally, I think it's a great idea and see that it works for many brands.
Check out what brands like Ghost (who worked with Chips Ahoy! And some candy brands), Sparta Nutrition (who used ICEE flavors), BSN (who partnered with Cold Stone Creamery), and many more Has. So I thought I'd put my hat on and come up with some of my own ideas for collaboration who supplement companies should turn to.
At the time of writing, I haven't seen any of the ideas I've put together below. As you read this, some brands may have used the opportunity.
* Side note to complement brands: If you steal my idea, I expect at least a free product …
I'm with myself, but I remember when I was a kid the most exciting treat when you were out was an Orange Julius. Sure, they had different flavors, but the original was delicious. The taste was close to an orange cream particle. This would result in a great flavored protein, pre-workout, or even amino product.
I'm back with these brand collaboration ideas, but who remembers Kool-Aid? It still exists, you just don't see any advertising for it like 20 years ago. Although it's an older brand, I think it works well as a pre-workout or amino product. Add the entertaining Kool-Aid man and you can have fun marketing.
Ben & Jerrys
The ice king. I'm not sure how much you want to work with them, but this could be one of the best brand collaboration ideas on the list. Everyone knows who Ben & Jerry is and using their flavor profiles could produce some crazy protein flavors.
When you think of Crystal Light, you think of a refreshing taste that is light and low in calories and sugar. Take this concept and bring it into some complementary brand collaboration ideas for Aminos, and you have a product that people can sip on all day. If you drink Crystal Light, is this one of the collaboration ideas that you think would work?
The Keksteig Café
The Cookie Dough Café was founded on the idea of making a delicious edible cookie dough. Although this is not the healthiest option on our list of collaboration ideas, I am intrigued by the flavor and product concept. Can a supplement brand work with The Cookie Dough Café to create a unique product that has added protein? Something like a snack product that I imagine.
I'm just going to say it now … nobody can touch Nuts N More's peanut butter. This stuff is delicious! I'm not thinking of recreating the wheel with it, but my thoughts take me to a place where you can work together on some powders. Nuts N More is currently selling a keto protein powder, but I understand that it is not going so well. So why not let a protein giant in the supplement industry work with you? They also have peanut butter powder that brands in some of their proteins could use to add some healthy fats along with some cool flavor.
Thanks to Ghost, they almost secured the market share for biscuit-flavored proteins when they dealt with chips Ahoy! on a collaboration. That being said, Famous Amos is also a pretty big biscuit brand, and if someone wants to dance and go head to toe with Ghost, they could work with Famous Amos on biscuit flavor to try and steal market share.
There are currently glazed protein bars with donut flavor on the market. So it only makes sense to work with one of the ideas for working with Krispy Kreme. Known for their deliciously unhealthy glazed donuts, if they can nail flavor to not only a bar but also a powder that can be used with a protein powder, this could be a game changer.
Ever drove past a Starbucks during the day? It doesn't matter what time it is, the line inside and driving through is crazy. People undoubtedly love their coffee. What if a brand worked with Starbucks to bring out a coffee-flavored protein powder, a pre-workout, or even an amino? Sure, some brands have coffee-flavored products, but none of them have a name like Starbucks behind the product.
Yes, you could say I have double ideas for collaboration between Dunkin Donuts and Starbucks, but I think they make the most noise in the coffee game and the coffee market is booming. The same thoughts that I mentioned at Starbucks can be applied here.
I thought a little outside the box about the ideas for the Flipz collaboration and I think I have an idea. People love pretzels covered with chocolate. It is this sweet and salty combination. What if a brand had teamed up with Flipz to make a pretzel protein powder coated with chocolate? It can be white chocolate, dark chocolate or milk chocolate with a pretzel note.
Ghirardelli Chocolate Company
Frankly, I have too many ideas for working together in my head. Combine Ghirardelli chocolates with protein, use their flavor as chocolate protein powder, the list goes on and on. When you think of chocolate, you can think of working with Ghirardelli.